Folded Mailers: A Cost-Effective Avenue to Create a Concise, Succinct Message That Delivers value to Your Target Market, and Revenue to You – Part One

“As a rule, I don’t necessarily pursue profit. As a habit I do, but as a rule I don’t.”
− Dr. Wayne W. Dyer

You have a set of values in your business, that govern how you serve your customers. Yet your business isn’t just about selling your products or services to consumers – your business must provide value to everyone who sees your marketing or advertising message.

Easier said than done.

Add to that idea, the fact that value is inherent in the perception of the buyer, and immediately the simplicity of the advertising message becomes paramount. Keeping it simple doesn’t mean “dumbing down,” or pandering, it means being concise and succinct. This is an essential key to maintaining a healthy profit margin.

We here at Front Door Advertising understand not only what a great advertising message must contain, we also understand that it must grab your prospect by the lapels quickly, providing concise, succinct information that will define the value of your product or service to your target market.

You must make potential customers see how your products and/or services will make their lives better – for the price you’re asking. We know, believe, and understand that one of the most cost-effective and durable mediums that you can utilize to craft your marketing or advertising message is our custom folded mailers.

As a business owner, you have to constantly adjust your advertising strategies and budgets in order to compensate for the changes in the economic landscape. Business owners have to refocus their sights in order to hit their target markets, while staying on budget, and making sure that their advertising message continues to produce a healthy return for their investment (ROI). Producing an effective advertising message that really reaches into the psyche of potential consumers is the key.

Reaching potential customers is still the goal, yet the problem that remains is the fact that the target markets keep moving. Economic conditions, coupled with fluctuating unemployment rates, affect consumer confidence and spending, making it more difficult for advertisers to craft effective marketing strategies.

Our primary goal has always been to help you as a business owner to keep your profit margin healthy by attracting potential customers into your store. We have a proven track record of successfully helping business owners to craft winning advertising campaigns using our custom folded mailers, thus putting your high-value offer into the hands of your target market.

Make no mistake about it. Hitting your target market with powerful, durable, and cost-effective custom folded mailers is not only a sound financial move, it’s just plain smart. What good is it to your business if you invest your hard-earned dollars in an advertising plan that ultimately fails because your campaign is directed toward the wrong audience?

Why deliver a broad-based advertising message, that may reach thousands of people, but without any idea of how many of those consumers are really seeing or hearing the message – and more importantly – how many of those potential customers are acting on that message? Remember, your job is to provide everyone in your target market with a concise, succinct message that delivers value to them, and revenue to you.

The old-fashioned approach of personalized advertising, through direct-mail and door-to-door campaigns, is elevating consumers appreciation for the time and effort that you put into determining their wants and needs. Also, by utilizing key demographics, you can hit your target market, with a concise, succinct advertising message that offers consumers what they really want and need.

Front Door Advertising allows you to reach this growing market more efficiently and effectively than ever before. And now, with advances in rapid measurement, we can do so using controlled, precision-based technology that gives you an advantage that your competition may not be using. In Part 2 of this article we will discuss our four-step system that we utilize to insure that your direct-mail folded mailers are delivered to your specifications.

You have a set of values in your business, that govern how you serve your customers. Yet your business isn’t just about selling your products or services to consumers – your business must provide value to everyone who sees your marketing or advertising message.

Your job is to deliver a cost-effective, concice, succinct offer that reaches your target market, providing value to potential customers, while providing you with the pay that you bring to the hour. Our job is to help you create an effective advertising campaign for your business utilizing our Folded Mailers.

Call us today at 1-888-870-4242 for a FREE quote, or visit our Website at www.fdadvertising.com to see how we can help you develop a winning ad campaign using custom folded mailers to improve conversion rates, improve ROI, and boost your bottom line!