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“Building a profitable business happens by creating and maintaining one customer relationship at a time. It’s the bedrock upon which everything is subsequently built, and completely supports the foundation of your success.”
− Jim Rohn
It’s amazing how often business owners fail to understand just how important each and every customer relationship is to the overall success of their business. Often, there comes a difficult client that seems demanding, overly sensitive, or just plain obnoxious, but you must allow accommodations for even the most unruly customers, in order to continue to serve everyone.
By having people in your business who focus on the needs of each client, you insure that your business thrives. It’s up to you to see and understand the total picture making up your business, and tending to the needs of all of your customers is paramount. Yet somehow you must be able to balance all of the different personalities that comprise your customer list, including their myriad needs.
Keeping Priorities On Track
The top of the list of priorities that you must nurture is your almighty customer – the folks who sustain your business. Getting them into your establishment is the trick that keeps your operation solvent, providing you with the capital to keep your doors open. Advertising your business is the key to that delicate balancing act and that’s where we come in.
Customer service is the bedrock of our business philosophy here at Front Door Advertising. Our primary focus is on taking care of our clients, through every facet and phase of the process that we use to design and create a winning advertising campaign for them. We don’t just provide a printed product, we develop a solid business relationship with each client, one that will endure beyond the sale itself.
One of the biggest decisions that you as a business owner must make is how best to market your goods and services to consumers. And more importantly, you must understand how to utilize an effective mix of digital and traditional marketing, by using our custom folded-mailers in that mix. We want to help you figure out exactly what you need to do, and exactly how to do it.
Utilizing direct-mail folded mailers will not only drive potential customers to your door, they will be one of the most durable advertisements that you can use to promote your products and/or services. Unlike television, radio, or Internet ads, print ads stay in the consumers’ hand, providing your potential customers a means of taking advantage of your special offer when they are ready.
Front Door Advertising is on the cutting edge of printed marketing and advertising media, and we continue to help our clients produce solid, winning advertising campaigns. We help our clients convert potential customers into buyers, insure that loyal customers come back, and garner bigger market shares from their target markets.
Yet there remains a segment of business owners that believe the power of printed advertising has lost ground to the other conventional means of getting the marketing message out to potential customers.
Getting the Most Bang from Your Buck
Here at Front Door Advertising, we know that print advertising is not only a highly viable means of hitting your target market more effectively, it often exceeds these other more expensive means of getting your marketing message out to the buying public.
In getting your marketing message out to potential customers, you must be able to determine whether the advertising dollars you’re spending are cost effective for your Return on Investment (ROI).
And in today’s competitive marketplace effective advertising campaigns are not only essential to business success, they ultimately determine how consumers make their buying decisions; advertisers are forced to create effective advertising campaigns with fewer dollars, especially in today’s economy.
Front Door Advertising will not only help you to create more effective advertising campaigns, but we will also provide significant and lasting promotions that consumers can save until they make their buying decision. Direct-mail folded mailers containing high visibility “calls-to-action” are a savings-based approach to marketing that is particularly suited to high value offers and well recognized brands.
In Part 2 of this article we’ll explore solid reasons that you should consider regarding your next advertising campaign. We’ll address how you as a business owner or manager can tap into new market segments, as well as your established customer base, to capture increased market share.
Front Door Advertising offers examples of folded mailers that can be viewed at fdadvertising.com. Call us today at 1-888-870-4242 for a FREE quote to see how Front Door Advertising can help your business create a winning campaign.
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