“Confusion is not a bad thing. Being confused only means that you haven’t made up your mind yet.”
− Jim Rohn
Consumers are a finicky lot. They look for bargains at every turn, yet often balk at the idea of parting with their hard-earned money. Of course the economy has a lot to do with their trepidation, and the uncertainty of the past few years has fueled cautionary spending.
And there are businesses that spend an entire year developing million dollar commercials specifically to be aired on Super Bowl Sunday, in the hope that they can lure consumers into spending their money. Yet as entertaining as some of those commercials are, how effective are they really in generating sales revenue when all the dust has settled?
Front Door Advertising offers effective print advertising solutions, custom designed to help alleviate marketing and advertising fear and confusion for business owners, regardless of experience level. We make it our business to eliminate as many of the big question marks to effective and efficient advertising, while at the same time quelling the many fears that often create roadblocks in the realm of marketing and advertising.
As a business owner, you know that marketing your business is essential to your success. Your advertising investment not only helps you create and establish your brand, but it puts your brand out there, allowing you to generate new customers, and to insure return customers. But how do you know that you’re making the right investment in order to get the best return?
Businesses are constantly challenged to find cost-effective ways to advertise in order to gain market share, win new customers, and retain current customers. In recent years, businesses have been struggling to deal with myriad changing economic conditions, forcing them to continually analyze their campaigns in order to figure out what is working and what needs to be changed.
Whenever any business or corporation considers a new approach to marketing, they must constantly analyze the effectiveness of their marketing efforts. Ultimately, the operative question becomes, “What are we getting for our investment?” Experienced marketers know that when they spend money on a marketing campaign, they must realize profits in order to justify further expenditures in that direction.
The management and ownership of every business must determine whether the advertising dollars being spent are cost effective for the return on investment (ROI). In today’s competitive marketplace consumers are becoming more frugal and selective with their buying decisions, and advertisers are forced to create effective campaigns with fewer advertising dollars.
Front Door Advertising will fit nicely into today’s leaner marketing budgets. All of the options, that we offer, coupled with our high visibility “calls-to-action” are savings-based approaches to marketing that are particularly suited to high value offers and well recognized brands.
Front Door Advertising also offers an alternative medium that produces effective results, but costs half as much as the more conventional advertising mediums, including direct mail. Door hangers are a cost-effective advertising option that delivers a powerful offer that your prospects can hold and keep until they make their buying decision.
Yet door hangers in and of themselves are only one part of the equation. What good is your high-value offer if it doesn’t reach your target market? That’s where our fail-safe quality control measures come into play, to insure that your advertising message reaches your prospective customers. In part two of this article we’ll explore this winning formula to see how our system works, and to understand how we can help you to develop a powerful advertising campaign for your business.
Front Door Advertising offers over 20 examples of custom door hangers that can be viewed at fdadvertising.com in standard and jumbo sizes. Call us today at 1-888-870-4242 for a FREE quote to see how Front Door Advertising can help your business create a winning campaign.
Cover Art resources: Doorhanger image
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