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“Confusion is not a bad thing. Being confused only means that you haven’t made up your mind yet.”
− Jim Rohn
In Part One of this article, we talked about what you must know when considering a new approach to marketing, especially what you’re getting for your investment. You must understand that when you spend money on a marketing campaign, your goal is to realize profits in order to justify the expenditure.
You must determine whether the advertising dollars you’re spending are cost effective for the return on your investment (ROI). In today’s competitive marketplace consumers are becoming more frugal and selective with their buying decisions, and you as a business owner and advertiser are forced to create effective campaigns with fewer advertising dollars.
Front Door Advertising will fit nicely into today’s leaner marketing budgets. And as we showed in Part One of this article, door hangers are an affordable and effective advertising option, both versatile and engaging. And although many people know what door hangers are, most advertisers don’t understand what goes into developing an effective ad campaign – and more importantly – how Front Door Advertising insures that your message reaches your target market without fail.
And full delivery is one of the most important concerns for advertisers using our door hangers.
Two of the most frequent questions we get from potential clients are:
“How do I know that these won’t end up in the trash?”
“How do I know that you’re delivering all of these?”
So in order to answer these important questions, let’s examine the quality control system that we have in place to insure that your door hangers reach the homes of your target market, and how these safeguards guarantee that your message is delivered in a timely manner.
We here at Front Door Advertising have years of experience delivering door hangers to potential customers. We’ve developed a system of checks and balances that insure that your message reaches your target market by using state-of-the art monitoring techniques. Your door hangers are exclusively delivered to the front door of your prospects by teams of supervised adults.
Distribution teams that deliver your door hangers are monitored by the latest GPS technology which provides you with the peace of mind that your message isn’t going to end up in the trash. This GPS technology also helps us know that your advertising message is being delivered in the shortest time possible.
In addition to monitoring our delivery teams with GPS technology, we have a team of supervisors, along with our General Manager, in the distribution area at all times until all of your door hangers are delivered. This is a second layer of quality control that insures that your message is delivered without fail.
We also take another step in making sure that your advertising message is delivered to your target market by conducting address verification. Certain addresses will be verified in each area to insure that they received the door hanger. This additional safeguard provides solid assurance that your message is delivered to your target market as quickly and efficiently as possible.
In addition to this quality control system, all of our door hangers are printed in full color on both sides, with a UV coating to protect them from fading due the harmful effects of light.
We also offer custom mapping for the distribution of your advertising message, with no zip code or zone restrictions. We can customize your distribution area by using street boundaries, or by doing a radius around your location. All of these options will insure that your target market is reached quickly and easily.
And unlike other companies, Front Door Advertising provides Solo Distribution which delivers your offer exclusively, meaning that there won’t be any competing messages being distributed in your target area at the same time.
Front Door Advertising offers over 20 examples of custom door hangers that can be viewed at fdadvertising.com in standard and jumbo sizes. Call us today at 1-888-870-4242 for a FREE quote to see how Front Door Advertising can help your business create a winning campaign.
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