Folded Mailers: A Proven Way of Delivering Old-Fashioned Value That Consumers Want and Need – Part Two

  • Folded Mailer

“You don’t get paid for the hour. You get paid for the value you bring to an hour.”
− Jim Rohn

In Part 1 of this article we talked about how, and why, folded mailers will keep your ROI healthy, and bolster your bottom line. Your job is to deliver value to your potential customers. Understanding what value is, and understanding that it can mean something different to everyone, utilizing folded mailers will drive potential customers to your door, and be a durable advertisement that you can use to promote your products and/or services.

Of all the multiple channels available to hit your target market, folded mailers will bolster your bottom line. Conventional media avenues may reach thousands of people, yet you have no idea of how many of them are seeing or hearing the message. How many of those potential customers are acting on that message?

Simply provide your target market with a concise, succinct message that delivers value to them, and revenue to you.

Our Front Door Advertising team has worked tirelessly to dispel the misconception that print advertising is a sub-standard advertising medium. We create outstanding campaigns for our clients utilizing our proven formula of direct-mail. Folded mailers are a cost-effective advertisement, promoting your products and services, ultimately driving potential customers to your door.

Our folded mailers provide you with a broader canvas to paint your marketing message.

Our folded mailers measure 8.5 x 11 inches, and fold to 3.67 x 8.5 inches. Printed on both sides in full color, lets you design them to your specifications. The UV coating fights the harmful effects of light, making them durable, so your target market can hold on to them. This sensible approach to print advertising suits advertisers, whether new to business, or seasoned professionals.

Your answer to the operative question – “What are we getting for our investment?” – is essential to know. Realizing profits is the whole point of business, and knowing that spending money must produce a positive ROI.

Managers and owners want to know whether our products and services are appropriate for their business. Here at Front Door Advertising we proudly help many industries successfully place their message strategically in front of their target audience.

Here is our four-step system that insures that your direct-mail folded mailers are delivered to your specifications.

Find your target market:
You’re wasting time and money if your ad doesn’t reach your target audience accurately. Our state-of-the-art computer tools, and demographic information, will assist you in targeting your market. We can deliver your folded mailers to any household or business that has a valid US address. These folded mailers can also be delivered to any location in the US with no zip code or zone restrictions. You decide where to deliver your ads!

Design your advertising folded mailer.
The success of your advertising campaign starts with your ad design. Our ads are so powerful we trademarked the name “Power Ads™” to describe them. Our direct response ads stimulate your target audience to take action now! All of our Power Ads™ include: a Powerful Headline, Creative Graphics, a Compelling Offer and Expiration Date, and our Risk-Free Guarantee.

With your great design, it’s time to print your folded mailers.
We work hard to produce your powerful, attractive ad. We offer several sizes, paper stocks, and colors to help your creativity flow. We can custom shape your advertisement to your exact specifications — including your logo, your product, or even your mascot. Options include: UV Coating, Custom Sizes, Die Cut Punch-Out Cards and more.

With your printed ad ready to go, you select the day deliver them.
That’s right – YOU are in complete control of YOUR delivery day, and our team of distribution specialists will work with the United States Postal System to deliver your ads directly to your targeted market.

We can also provide delivery suggestions based on our past successes. Direct mail is delivered 6 days per week, yet we cannot guarantee the exact day they will deliver your ad, but we can come very close.

Your business values govern how you serve your customers. Yet it isn’t just about selling your products or services to consumers – your business must provide value to everyone who sees your marketing or advertising message.

Your job is to deliver a cost-effective, concice, succinct offer that reaches your target market, providing value to potential customers, while providing you with the pay that you bring to the hour. Our job is to help you create an effective advertising campaign for your business utilizing our Folded Mailers.

Front Door Advertising offers examples of custom direct-mail folded mailers that can be viewed at fdadvertising.com. Call us today at 1-888-870-4242 for a FREE quote to see how Front Door Advertising can help your business create a winning direct-mail campaign.