Folded-Mailers: A Smart, Cost-Effective, Durable, and Powerful Tool in Your Advertising Arsenal – Part One

“Sweat the small stuff. Give your customers your undivided attention in order to help them make smart decisions to insure their bottom line is always healthy.”
− Robert Ringer

The hustle and bustle of the Holiday Season has come to an end, and retailers all over the country are heaving a collective sigh of relief. Yet even as the stress of keeping up with consumer demand begins to subside, your job as a business owner doesn’t end just because the complexion of the game has changed.

We here at Front Door Advertising understand that your business is now undergoing a shift in focus, and although the buying public is relaxing from the Holiday blitz, your job is still one of getting customers into your location in order to keep your profit margin healthy. And one of the most cost-effective means of insuring continued sales in the post-Holiday lull is utilizing our powerful folded-mailers.

We know and understand that utilizing folded-mailers is not only a very smart advertising investment, it’s one of the least expensive, yet most effective avenues that you can take. Folded-mailers are also one of the most durable means of getting your high-value offer into the hands of your potential customers.

The misconception that print advertising is the “step-child” to the more conventional media, such as online banner ads, television commercials, and radio spots, is not only false, it is quickly becoming a thing of the past. We also know that print advertising is not only a highly viable means of hitting your target market more effectively, it often exceeds these other more expensive means in getting your marketing message out to the buying public.

Front Door Advertising is on the cutting edge of printed marketing and advertising media, and we continue to help our clients produce solid, winning advertising campaigns. We help our clients convert potential customers into buyers, insure that loyal customers come back, and garner bigger market shares from their target markets.

Yet there remains a segment of business owners that believe the power of printed advertising has lost ground to the other conventional means of getting the marketing message out to potential customers.

Considering a new approach to marketing and advertising must be carefully measured to determine the Return on Investment (ROI) that will be realized, in order to effectively promote your products and/or services. When you spend money on a marketing campaign, you must realize profits in order to justify future expenditures with the same media.

You also must be able to determine whether the advertising dollars being spent are cost effective for the ROI. And in today’s competitive marketplace effective advertising campaigns are not only essential to business success, they ultimately determine how consumers make their buying decisions. You are forced to create effective advertising campaigns with fewer dollars, especially in today’s economy.

Front Door Advertising will not only fit nicely into today’s leaner marketing budgets, but will provide significant and lasting promotions that consumers can save until they make their buying decision. Direct-mail folded mailers containing high visibility “calls-to-action” are a savings-based approach to marketing that is particularly suited to high value offers and well recognized brands.

Millions of dollars are invested per year in marketing campaigns to sell new products or boost the sales of existing products. Utilizing myriad forms of media to get the word out about your products and services, will better position you in the local market. In the battle for a bigger share of customers, print advertisements offer businesses several advantages.

Our direct-mail folded mailer marketing system offers several advantages to our clients, and begins with a proven four-step formula to produce the highest quality product, along with highly accurate delivery systems that insure that your direct-mail folded mailer reaches your target market.

In Part 2 of this article we’ll explore this system, and address how you as a business owner or manager can tap into new market segments, as well as your established customer base.

Front Door Advertising offers examples of custom direct-mail folded mailers that can be viewed at Call us today at 1-888-870-4242 for a FREE quote to see how Front Door Advertising can help your business create a winning direct-mail campaign.