“Technology – ain’t it great…when it works.”
− T. W. Sullivan
Being a business owner today is much different than it was a few decades ago. People went into business for themselves because they saw a need and their goal was to fill that need. They provided goods and services that were designed to make life easier for others, while earning a good living at the same time. They provided jobs in their communities, better living conditions for others, and improved economic conditions for everyone.
Our parents and grandparents kept the books with paper ledgers and sharp pencils rather than with computers and software programs. Cashiers manually punched the number keys on large cash registers to ring up each sale, rather than waving an optical scanner to input information from a bar-code. Life was simpler then, even though the labor and time-intensive methods involved had to be included into the cost of doing business.
And even today, with the technological advances that make life and business ownership easier and faster, much has been lost with the convenience that modern machines and methods afford us. The personal touch that our forefathers included in their business dealings is often lost to the need for speed in today’s checkout lines. People rush to save time without actually enjoying the experiences.
The cashier that checked us out in the grocery store decades ago knew our name, the names of our children, and most of the important things about us. The cashier that rang us up this morning will likely move on to another job next week, leaving another new face to greet us. Personal service has been replaced by convenience and rush-through transactions. Yet within all of this impersonal interaction, the need to get customers into your store to sell your goods and services remains.
The power of marketing and advertising has caused many business owners to be
re-acquainted with the “old-fashioned” wisdom and effectiveness of advertising with direct-mail postcards. Yet the idea of utilizing such a medium to advertise is somehow lost in the translation because somehow print advertising is considered archaic and outdated.
Here at Front Door Advertising, we know that nothing could be farther from the truth. We know that utilizing direct-mail postcards will not only drive potential customers to your door, they will be one of the most durable advertisements that you can use to promote your products and/or services. They’re an honest, effective, inexpensive way to reach your target market!
What good is it to you and your business if your advertising campaign fails to hit your target market? Don’t spend countless dollars on advertising mediums that have little or no chance of engaging your prospects and deplete your advertising budget at the same time. Our custom direct-mail postcards are a proven way to reach your target market with an engaging, cost-effective means of driving traffic into your business with tangible results that boost your bottom line.
When you spend money on a marketing campaign, you need to generate profits in order to justify the expense. You also constantly need to analyze your Return on Investment (ROI). Are the advertising dollars being spent actually cost effective for your ROI? Competitiion in the marketplace makes consumers more discerning and selective with their buying decisions. Are you able to create effective campaigns with fewer advertising dollars?
Millions of dollars are at stake, and knowing how to sell your products to boost the sales of existing products is indispensable. Advertising helps you to get the word out about your products and services. Position yourself to be a key player in your local market. In the battle for a bigger share of customers, print advertisements offer businesses several advantages.
Our direct-mail postcards are one of the most effective forms of print advertising. They stay in the consumers’ hand, providing your potential customers a means of taking advantage of your special offer when they are ready. Every time potential customers look at your postcard, they see your special offer and have the advantage of time in order to act.
In addition, as long as the potential customer retains your postcard, the ad also remains intact. Your ad may promote your special offer and your products and/or services for months or even years before someone discards your direct-mail postcard. No other advertising method provides that much potential longevity from a single investment.
In Part 2 of this article we’ll explore how a direct-mail campaign can save you money, and how you as a business owner or manager can tap into new market segments, as well as your established customer base.
Front Door Advertising offers several examples of custom direct-mail postcards that can be viewed at fdadvertising.com in standard and jumbo sizes. Call us today at 1-888-870-4242 for a FREE quote to see how Front Door Advertising can help your business create a winning direct-mail campaign.
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