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“Deal honestly and objectively with yourself; intellectual honesty and personal courage are the hallmarks of great character.”
– Brian Tracy
In Part One of this article we talked about how the advances in technology have opened new vistas for marketing your business, and how utilizing our direct mail postcards can actually improve your percentages relative to keeping and winning customers.
When you decided to go into business you knew there were going to be difficulties, problems to solve, decisions to make, but having so many advertising avenues has become a dilemma that you didn’t foresee when you got into this game. And now you’re faced with which media to use to effectively get your offer out to prospective customers, without breaking your bank.
Take heart. Slow down. Breathe.
You’ve survived this long and chances are that you’ll make it through this bump in the road too.
That’s where we come in to help you make sense out of all this “noise” regarding advertising and its subtle nuances. We know that our direct mail postcards will not only get your advertising message out to your prospective buyers, but they will hit your target market with cost-efficiency and clout.
Here are three more reasons to utilize our direct mail postcards to get your high-value offer into the hands of your potential and existing customers.
The personal touch
You need your sales piece to connect with your customers on a personal level, and you’re not going to get any closer to your prospects than direct mail. Our direct mail postcards will allow you to walk right into their home, sit down with them, and pitch your product with expertise that only you can deliver.
Those same results are impossible with an e-mail. There are a dozen or more distractions when your prospects read their e-mail, and all the while, your e-mail is like a tiny little voice, trying to peep in for some attention.
That’s not our idea of personal contact.
In the age of multitasking, computer users are by far the most distracted. Utilizing our direct mail postcards allows you to talk directly to your prospects. Once they have your sales piece in their hand, it’s time to let the sales copy do its job.
Increased trust
Increased technology creates an increased concern for personal privacy. Hackers are constantly breaking into “secure” sites, and identity theft is at an all time high. People don’t trust electronic communication, attachments, or links in an e-mail, and sometimes even images are diverted by the spam filter.
So how are you supposed to get your e-mail to stand out?
How are you supposed to impress your prospects?
How can you “wow” them to the point where they simply must know more?
In short, you can’t.
You have very limited control with e-mail. Once your message hits their in-box, your subject line or headline is all they’ll see.
That’s it.
You can use all the fancy tricks you want, but the fact is simple: Sometimes a headline just isn’t enough.
Additionally, e-mails with attachments are seen as untrustworthy. People are suspicious and careful in the online world. This is is a death-knell to your e-mail sales message. The simple words you write are likely doubted, because you can’t believe everything you read on the Internet.
Direct mail is not faced with these same problems. You can “attach” as much as you want without setting off alarms. Bells and whistles of a fancy package are added bonuses instead of red flags. Consumers are bound to trust your direct mail postcards more than they would a fancy e-mail.
Enhanced delivery
Your direct mail postcards have the opportunity to be much more impressive than a simple, bland e-mail. People have built-in cues for something special that signals to them that your direct mail postcard is worth reading.
If you want to stand out to your prospects, you must do something different than what your competitors are doing. Anyone can send an e-mail, but direct mail postcards are something special these days. Not only that, research shows that direct mail postcards connect with customers on a deeper emotional level and provide a much higher response rate.
We know that your intellectual honesty and personal courage will push you forward, and we want to help you capitalize on your efforts. Marketing your business is one of the essential keys to your success and our job is to ensure that you are able to serve your customers far into the future.
Front Door Advertising offers examples of direct mail postcards that can be viewed at https://www.fdadvertising.com in standard 6” x 11” or custom sizes. Call us today at 1-888-870-4242 for a FREE quote to see how Front Door Advertising can help your business create a winning campaign.
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