“Be absolutely clear about who you are and what you stand for. Refuse to compromise.”
– Brian Tracy
People who decide to go into business for themselves sometimes do so with visions of becoming wealthy, of being able to live the life they have only dreamed about, or one of several other motivating reasons. Yet if one were to talk with business owners, they would find that wealth is usually one of the most elusive commodities of business ownership. Sure, there are some very wealthy business owners in the world, but a percentage of them would say that wealth accumulation was not the determining factor behind their decision to become self-employed.
In fact, many successful business owners began their careers by doing something that they loved, often a hobby that they mastered, and usually without lofty, altruistic goals of making the world a better place. As they progressed, potential customers discovered them, and were willing to pay these hearty souls for their products and services. They were inspired to share their passion with others and be well-paid for their efforts, and in most cases, the profit motive was secondary to the love of the craft. They did what they loved to do, without the expectation of financial reward.
The best neighborhood pizza shop was born, after 25 years of trial-and-error, in the kitchen of the man who loved to make pizzas for his family and friends. The gourmet chocolate shop was created in the kitchen of a crafty woman who had a passion for home-made fudge, which, for many years, she gave as gifts to family and friends. The best mechanic in town started as a gangly teenager who loved to build hot rods in his parents garage. The list goes on, and possibly you know one of these “overnight success stories,” or maybe you’re one of them.
We here at Front Door Advertising work with many of these “overnight success stories,” helping them attract loyal customers back, and potential new customers into the fold by advertising their businesses with our custom door hangers. There’s no “secret” to their success. They did what they loved, and their passion carried them forward through a series of logical – and sometimes not so logical – sequence of events, and the intangible rewards they’ve earned far outstrip the financial gains of their efforts. A very wise man once said, “Do what you love and you’ll never work another day in your life.”
Yet the successful business owner doesn’t just offer the fruits of their passion, they give a part of themselves in every product or service that they offer. They love what they do and have been inspired to pursue their career without the “profit-motive.” They know who they are and what they stand for – without any possibility for compromise. That commitment to themselves – and their loyal customers – is the basis for their success which is steeped in integrity. However, providing quality products and services is only part of the equation.
It’s not about the money to this rare breed, because they persevered in what they do, and in many cases they did it for decades, without one cent of financial reward. They provide quality goods and services because they love what they do, and that’s a big part of who they are. We here at Front Door Advertising fully understand this part of the life of the self-employed business person. We share this same passion with all of our counterparts because we love what we do.
We believe that’s a big incentive for you to allow us to serve you with the same passion that you share with your customers. We stand ready to devote all of our resources into helping you create a cost-effective, winning advertising campaign utilizing our custom door hangers.
Front Door Advertising offers effective print advertising solutions, custom designed to help alleviate marketing and advertising fear and confusion for business owners, regardless of experience level. We make it our business to eliminate as many of the big question marks to effective and efficient advertising, while at the same time quelling the many fears that often create roadblocks in the realm of marketing and advertising.
Marketing your business is one of the essential keys to your success. Your advertising investment not only helps you create and establish your brand, but it puts your brand out there, allowing you to generate new customers, and to insure return customers. But how will you know that you’re making the right advertising choices, and getting the best return on your investment (ROI)?
Whenever any business or corporation considers a new approach to marketing, they must constantly analyze the effectiveness of their advertising efforts. To that end, they must constantly find cost-effective ways to advertise in order to gain market share, win new customers, retain current customers, and get the best possible ROI. This is where we can help you determine the best ways to achieve those important goals by utilizing our custom door hangers.
In Part 2 of this article we’ll show you how we can produce effective results within nearly any industry, with significant cost savings over the more conventional advertising mediums. Door hangers are a cost-effective advertising option that delivers a powerful offer that your prospects can hold and keep until they make their buying decision.
We here at Front Door Advertising will work hard to help you attract loyal customers back, and bring potential new customers into the fold by advertising your business with our custom door hangers. We know you’re doing what you love, and your passion has carried you this far, so let us help you capitalize on your efforts. Marketing your business is one of the essential keys to your success and our job is to ensure that you are able to serve your customers far into the future.
Front Door Advertising offers over 20 examples of custom door hangers that can be viewed at www.fdadvertising.com in standard and jumbo sizes. Call us today at 1-888-870-4242 for a FREE quote to see how Front Door Advertising can help your business create a winning campaign.