“Be absolutely clear about who you are and what you stand for. Refuse to compromise.”
– Brian Tracy
In Part 1 of this article we talked about people who decide to go into business for themselves, and how they sometimes do so with visions of becoming wealthy, of being able to live the life they have only dreamed about, or one of several other motivating reasons.
Yet if one were to talk with business owners, they would find that wealth is usually one of the most elusive commodities of business ownership. Sure, there are some very wealthy business owners in the world, but a percentage of them would say that wealth accumulation was not the determining factor behind their decision to become self-employed.
We also talked about what you must know when considering a new approach to marketing, especially what you’re getting for your investment. You must understand that when you invest your hard-earned money in a marketing campaign, your goal is to realize profits in order to justify the expenditure, as well as to get the best return on your investment (ROI).
Front Door Advertising fits nicely into today’s leaner marketing budgets, and as we showed in Part One of this article, door hangers are an affordable, and effective advertising option, both versatile and engaging. And although many people know what door hangers are, most advertisers don’t understand what goes into developing an effective ad campaign – and more importantly – how Front Door Advertising insures that your message reaches your target market without fail.
The key is making sure that you reach your target market. Yet it’s clear that direct marketers need to not only cut through all of the clutter that consumers must wade through in the sea of advertising messages, but they must also create value by delivering a message that has enough impact to fully engage consumers.
But creating value and delivering impact first demands that business owners understand what motivates their target market. Then the process of creating relevance for them, while building a relationship that ultimately establishes a long-lasting loyalty to your specific brand becomes easier. Central to achieving these goals, businesses must deliver a concise, motivating advertising message that is cost effective. This is exactly what our custom door hangers do.
Marketers typically see responses come back very quickly from Front Door Advertising campaigns utilizing our custom door hangers, because the results often prove to be far more precise and edifying than other types of advertising campaigns will allow. That’s because traditional advertising campaigns must be repeated with great frequency in order to see measurable results; time is money and we help you save both time and money with our custom door hangers.
The cost of each campaign using our custom door hangers can also prove to be much less expensive than just about any other conventional marketing alternative out there, and consequently, even more advantageous. Most campaigns can be instituted on an individual basis for a fraction of the price of a postage stamp. Our direct campaigns have been shown to generate a particularly strong response rate through the assortment of programs we’ve conducted.
At Front Door Advertising, we pride ourselves on helping an array of industries place their message strategically, in order to get in front of their target audience. Here are a few examples that show how versatile and powerful your marketing message can be with our custom door hangers.
The Health & Fitness Industry
The Health & Fitness Industry continues to grow rapidly, becoming more saturated every year. The need to promote your company professionally and affordably has never been greater. Attracting new clients, or new members, retaining the ones you have, and making your brand top of mind for the services that you provide has never been easier.
At Front Door Advertising, we help the Health & Fitness Industry connect with clients by executing a marketing strategy that effectively utilizes door hangers, enabling your brand to reach new clients and communicate with existing ones wherever they may be. It’s a comprehensive approach to attracting new clients.
The Retail Industry
In the retail industry, it is imperative that you draw in the consumer as early as possible in their decision making process. The attention span of the average person has decreased, because consumers feel overwhelmed by the avalanche of advertising messages that they receive, causing them to tune out.
Front Door Advertising offers an effective location-based strategy, utilizing our custom door hangers, that are lower in cost than other traditional forms of advertising. We work with you to ensure that you build and broaden awareness, in a competitive retail industry, by increasing store traffic, thereby attracting and retaining new clients. We want to encourage same-store sales to help you beat out your competition.
Service Providers
Whether you provide plumbing, building, or meal delivery services, you will need to make sure your message stands out. To do so, your message needs to reach your audience in the right place, with multiple views, creating opportunities to sell these customers on your service. Door hangers for service companies are relevant, especially for companies that need to introduce themselves and their new services to their target market.
Door hangers for service companies will give you the maximum advantage by creating campaigns as an investment instead of an expense. Door hangers for service companies are definitely essential, and with Front Door Advertising you can expect to have effective tools to hit your financial goals.
Restaurants
Many diners tend to frequent places that they’re familiar and comfortable with, and convincing them to venture out to your eatery can be tricky. By positioning your offerings and promotions, you will have the opportunity to win their business with your culinary delights, and they will always come back for more. For restaurants that provide delivery service, door hangers are a great way to directly get special offers to their customer’s doors.
We here at Front Door Advertising will work hard to help you attract loyal customers back, and bring potential new customers into the fold by advertising your business with our custom door hangers. We know you’re doing what you love, and your passion has carried you this far, so let us help you capitalize on your efforts. Marketing your business is one of the essential keys to your success and our job is to ensure that you are able to serve your customers far into the future.
Front Door Advertising offers over 20 examples of custom door hangers that can be viewed at www.fdadvertising.com in standard and jumbo sizes. Call us today at
1-888-870-4242 for a FREE quote to see how Front Door Advertising can help your business create a winning campaign.