“Building a profitable business happens by creating and maintaining one customer relationship at a time. It’s the bedrock upon which everything is subsequently built, and completely supports the foundation of your success.”
− Jim Rohn
In Part One of this article we discussed how small business owners have critical decisions to make every minute of every day, and navigating the world of direct marketing can be a daunting experience.
One of the biggest decisions that business owners must make is how best to market their goods and services to consumers, and how to utilize an effective mix between digital marketing and traditional marketing, using our custom folded-mailers. Allow our dedicated staff of seasoned professionals to help you create a winning campaign with these proven ideas.
Choose Your Battles Carefully
Cost-effective marketing is one of the essential keys to your success, and your advertising campaigns not only put your brand out there, they help to generate new customers, and to insure repeat business. But how do you know that you’re making the right investment in order to get the best return?
One of the keys to maximizing your ROI is putting the core of your budget into what counts most – repeat sales and developing new customers. Understanding your marketing efforts and the return on investment (ROI) will provide you with a clear idea of your campaign’s costs, the number of sales generated, how large the sales were, and who purchased the product or service. These benchmarks will help you invest your marketing dollars wisely.
Yet even with the availablility of all of the advanced analytical tools and methods, it often still remains a crap-shoot for you to hit upon the optimum mix of advertising mediums to maximize ROI. Success is predicated upon approaching the right person at the ideal time with the right offer. This is the optimum way to obtain good results, but how do you consistently accomplish that?
Hit the “Sweet Spot” With Folded Mailers
One of the most effective ways that we know of is hitting the “sweet spot” by defining your target market. Our direct-to-door ad campaigns are proven effective, with an unbeatable quality guarantee. And with our track record of high ROI’s for our clients, we understand how to create a winning campaign for you and your business.
One of the keys to maximizing your ROI is putting the core of your budget into what counts most. By utilizing our proven, direct marketing folded-mailers, we can help you to create an advantage over your competition by hitting your marketing “sweet spot.” It’s what we do – and we’re very good at it.
Maximizing ROI means targeting a receptive audience with a relevant message, and that’s what we call hitting the “sweet spot.” Front Door Advertising is in the business of not only helping you to create that “sweet spot,” but also to hit it with compelling folded-mailers that will insure that your advertising investment pays maximum dividends.
The Same Rules Apply in the Digital World
Whether you’re buying a list of e-mail prospects, buying radio or television time, or buying space on a billboard, be sure you spend the extra time to select all the critical demographic criteria (such as age, income or house value) that describe your best customer. The effort spent on defining your target list will be rewarded with better results at a lower cost.
Put in the extra time to refine the keywords or addresses for all of your prospects. Perform your due diligence with painstaking effort. The digital world provides you capabilities to target contexts, keywords or even specific businesses, just as traditional marketing lists can come with information about birth dates, divorces, new parents or net worth.
These are all opportunities to personalize your message to prospects’ interests and make your high-value offer even more relevant. Front Door Advertising offers cost-effective folded-mailers as an advertising option that delivers your powerful offer, enabling your prospects to hold and keep it until they make their buying decision.
We here at Front Door Advertising will work hard to help you attract loyal customers back, and bring potential new customers into the fold by advertising your business with our custom folded-mailers. We know that you have many decisions to make every day, and we want to help you capitalize on your efforts. Marketing your business is one of the essential keys to your success and our job is to ensure that you are able to serve your customers far into the future.
Front Door Advertising offers examples of custom folded-mailers that can be viewed at https://www.fdadvertising.com in standard and jumbo sizes. Call us today at
1-888-870-4242 for a FREE quote to see how Front Door Advertising can help your business create a winning campaign.