“It’s not what you are that holds you back, it’s what you think you’re not.”
–
Denis Waitley
Each year thousands of business owners stake their fortunes, futures, and reputations on the fickle machinations of a harsh mistress called advertising. In 2017 there were 297, 835 patent applications filed which means that people worldwide are still attempting to build a better mousetrap. Yet even as business owners vie for increased market share, common misconceptions abound regarding the viability of print advertising.
There is a common misconception that print advertising is dead. Here at Front Door Advertising, we know that nothing could be farther from the truth. From online banner ads to television commercials and radio spots, advertising permeates daily life. Yet as many of those advertising messages are fleeting images or messages, we know that utilizing direct-mail postcards will not only drive potential customers to your door, they will be the most durable advertisement that you can use to promote your products and/or services.
Whenever you consider a new approach to marketing, you must know what you’re getting for your investment. You must realize profits in order to assess the Return on Investment (ROI). You must determine whether the advertising dollars being spent are cost effective for the ROI. Consumers are more frugal and selective with their buying decisions, so you’re forced to create effective campaigns with fewer advertising dollars.
Front Door Advertising will fit perfectly into today’s leaner marketing budgets. Our direct-mail postcards enable you to create custom, high visibility “calls-to-action,” and are a powerful savings-based approach to marketing that is particularly suited to high value offers and well recognized brands.
Large companies invest millions of dollars per year in advertising campaigns to sell new products or boost the sales of existing products. Like major companies, small businesses must also advertise to get the word out about their products and services or to better position themselves in the local market. In the battle for a bigger share of customers, print advertisements offer businesses several advantages.
Unlike television, and Internet ads, which flash before the eye and then disappear, print ads stay in the consumers’ hand, providing your potential customers a means of taking advantage of your special offer when they are ready. One of the most effective forms of print advertising is direct-mail postcards.
Our direct-mail postcard marketing system begins with a proven three-step formula to produce the highest quality product, along with highly accurate delivery systems that insure that your direct-mail postcard reaches your target market.
High Quality Printing
The exciting full-color design is sure to catch their eye and bring them directly to your door. Our direct-mail postcards offer full-color printing on both sides; our standard size postcard is 6”×11”, but we can print any size requested. Options include perforation and a high gloss UV coating.
Accurate Mailing Lists
Once your direct-mail postcards have been designed and printed, hitting your target market is the next priority. What good is your investment of time and money in a direct-mail campaign if your special offer doesn’t reach your potential and current customers? Our lists come directly from the Post Office and are updated every six weeks to ensure the accuracy of deliverable addresses.
Targeted Delivery
We use the latest demographic information to help you target your EXACT market. A few of the options available are income level, carrier routes, or a radius around your location. Included in this state-of-the-art system are:
- Solo Mailing – all postcards are individually mailed
- US Postage –first class or bulk rate
- List Processing –includes the following:
CASS Certification –to ensure lowest postage rates
Inkjet Addressing –state-of-the-art equipment
Postal Presorting –groups cards for faster processing
USPS On-site Verification –most efficient and reliable method
Every time potential customers look at your postcard, they see your special offer and have the advantage of time in order to act. In addition, as long as the potential customer retains your postcard, the ad also remains intact. Your ad may promote your special offer and your products and/or services for months or even years before someone places your direct-mail postcard in the trash. No other advertising method provides that much potential longevity from a single investment.
In Part 2 of this article we’ll explore the wide range of business applications that a direct-mail campaign can address, and how you as a business owner or manager can tap into new market segments, as well as your established customer base. Front Door Advertising offers several examples of custom direct-mail postcards that can be viewed at fdadvertising.com in standard and jumbo sizes. Call us today at 1-888-870-4242 for a FREE quote to see how Front Door Advertising can help your business create a winning direct-mail campaign.