“Winning is coming in fourth, exhausted but excited, because you came in fifth last time.”
− Dennis Waitley
There’s a lot of hype circulating out there about the merits of direct-mail advertising. On one side is the faction that believes that marketing and advertising with direct-mail postcards is a lost and dying medium.
Front Door Advertising is on the other side of the debate, and we wholeheartedly differ with that belief.
We here at Front Door Advertising know beyond all doubt that direct-mail postcards are not only a viable means for getting your high-value message into your prospective clients hands, but they are one of the most powerful and enduring advertising tools for getting your prospective customers into your business establishment.
You pour your heart and soul into your business, and into the task of getting your customers into your store, yet all of your hard work is likely going to falter if you don’t have a solid plan for getting your advertising offer into their hands. And your message must be compelling enough to make your prospective clients want to spend their hard-earned dollars with you.
But what’s the key to insuring that outcome?
We believe that creating a solid marketing plan, utilizing our custom direct-mail postcards, along with the other avenues that you currently use, will not only boost your bottom line, they will help you capture more market share, and consequently a higher return on your investment (ROI). And after all, that is one of your key indicators in the success of your business.
How many times have you heard someone say that a product “practically sells itself?” The truth is, nothing does, which is why many companies spend so heavily on their marketing. According to Ad Age’s review of the top U.S. advertisers in 2014, Proctor & Gamble spent $4.6 billion promoting things which we supposedly need every day, from detergent to razors. Marketing is a necessity that is central to any company’s growth strategy.
Your business likely doesn’t have a billion-dollar marketing budget. But whether your annual marketing budget is, $1,000 or $10,000, your spending will go further if you have a plan.
Many small companies struggle to figure out how much money they should set aside for marketing. The August 2015 CMO survey found that businesses spend, on average, 11 percent of their total budget on advertising. But small companies often don’t think in budget terms, so here’s another reference point: The same survey found marketing spending as a percentage of company revenues is now about 6.6 percent.
That doesn’t tell you everything you need to know. A start-up company is going to have to spend more to get attention for itself and its products than a well-known brand. One small business guru I know recently said that start-ups should spend 20 percent of their expected first-year revenue on marketing.
With that information, we wholeheartedly recommend utilizing our direct-mail postcards as part of your total marketing and advertising attack to insure that your potential customers have your high-value offer in their hands as long as they need, until they make their buying decision.
Here at Front Door Advertising we are committed to one objective: To help you deliver your message to your target market in an efficient, effective, and affordable manner. We specialize in the delivery of direct-mail, and we utilize all of the technical advantages that are now available, such as computerized design and targeted mapping to provide you with custom advertising.
And hitting a receptive audience with a relevant message is a vital part of that process. Front Door Advertising is in the business of not only creating a “sweet spot,” but hitting it with compelling direct-mail postcards that will insure that your advertising investment pays maximum dividends. Our direct-to-door ad campaigns are proven effective, with an unbeatable quality guarantee, and with a track record of high ROI’s for our clients.
In Part 2 of this article we’ll explore the wide range of business applications that a direct-mail campaign can address, and how you can take advantage of the power of direct-mail postcards to boost your bottom line. We’ll also show you how to tap into new market segments, as well as your established customer base, for a fraction of the cost of the conventional methods of marketing your business.
Front Door Advertising offers several examples of custom direct-mail postcards that can be viewed at fdadvertising.com in standard and jumbo sizes. Call us today at 1-888-870-4242 for a FREE quote to see how Front Door Advertising can help your business create a winning direct-mail campaign.