“You keep customers by delivering on your promises, fulfilling your commitments, and continually investing in the quality of your relationships.” – Brian Tracy
In Part 1 of this article we explored the dynamics of integrity, and the things that are necessary to establishing and maintaining trusting, long-term relationships with customers, and how delivering on your promises maintains strong, lasting relationships that promote mutual good will and profitability.
Yet promising something to a client is only part of the equation; making good on your commitments to fulfill those promises seals the deal, creating a firm foundation of trust, which is the bedrock quality of all successful business relationships. This is achieved by investing your time and integrity in the quality of each business relationship, one client at a time, one day at a time.
There is a common misconception that print advertising is dead. Here at Front Door Advertising, we know that nothing could be farther from the truth. From online banner ads to television commercials and radio spots, advertising permeates daily life. Yet as many of those advertising messages are fleeting images or messages, we know that utilizing direct-mail postcards will not only drive potential customers to your door, they will be one of the most durable advertising medias that you can use to promote your products and/or services. They never eat, sleep, or call in sick!
Yet as durable and reliable as direct-mail postcards are, their humble beginnings and the evolution of their value in the marketing and advertising schema of today’s fast-paced world make them one of the most efficient and cost-effective, methods of getting your advertising message into your potential customer’s hands.
All of us at Front Door Advertising have successfully dispelled the misconception that print advertising is dead by creating outstanding campaigns for our clients. Our proven formula of utilizing direct-mail postcards will not only drive potential customers to your door, they will be one of the most durable advertisements that you can use to promote your products and/or services. They never eat, sleep, or call in sick!
Our direct-mail postcard marketing system begins with a proven three-step formula to produce the highest quality product, along with extremely accurate delivery systems that insure that your direct-mail postcard reaches your target market.
Your direct-mail postcards are printed on both sides, using exciting full-color design, which is sure to catch potential customer’s eyes, to bring them directly to your door. Our standard size postcard is 6”×11”, but we can print any size requested. Options include perforation and a high gloss UV coating.
Once your direct-mail postcards have been designed and printed, hitting your target market is the next priority. What good is your investment of time and money in a direct-mail campaign if your special offer doesn’t reach your potential and current customers? Our lists come directly from the Post Office and are updated every six weeks to ensure the accuracy of deliverable addresses.
Once your direct-mail postcards are printed, we use the latest demographic information to help you target your EXACT market. A few of the options available are income level, carrier routes, or a radius around your location. In order to achieve that goal, all postcards are individually mailed, utilizing either first class or bulk rate.
We also utilize list processing, which includes CASS Certification to ensure the lowest postage rates, inkjet addressing on our state-of-the-art equipment, postal presorting for faster processing, and USPS on-site verification, the most efficient and reliable method for delivery.
Delivering on your promises keeps your business integrity intact and maintains strong, lasting relationships that promote mutual good will and profitability. Making good on your commitments to fulfill those promises seals the deal, creating a firm foundation of trust, which is the bedrock quality of all successful business relationships. You have our commitment to your business to help you create the strong bonds of trust with your clients that will forge long-term relationships for future success.
Front Door Advertising offers several examples of custom direct-mail postcards that can be viewed at fdadvertising.com in standard and jumbo sizes. Call us today at 1-888-754-4111 for a FREE quote to see how Front Door Advertising can help your business create a winning direct-mail campaign.