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“You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time.”
-Abraham Lincoln
Abraham Lincoln would have made a great marketer if he hadn’t veered into politics.
But when one really thinks about politics, isn’t success in that field just as dependent upon marketing and advertising as it is in your business? Aren’t political candidates selling themselves just as surely as you’re selling your business, and your products and/or services? Isn’t the level of competition in both endeavors just as fierce? And don’t you receive seemingly countless ads in the mail from candidates during the campaign season?
So much for the school of thought that has pronounced print advertising dead. Here at Front Door Advertising, we know that nothing could be farther from the truth.
Many advertising messages are fleeting images, and we know that utilizing our durable, custom direct-mail postcards will not only drive potential customers to your door, they will be one of the most stable advertisements that you can use to promote your products and/or services. They’re an honest, effective, inexpensive way to reach your target market!
Anytime you spend money on a marketing campaign, you must realize profits in order to justify the expense. You also need to assess and understand your Return on Investment (ROI). You must know whether the advertising dollars you’re spending are cost effective for the resulting ROI. Consumers are discerning and selective with their buying decisions; you must create effective campaigns with fewer advertising dollars.
Front Door Advertising fits easily into today’s leaner marketing budgets. Our advertising options will help you to create solid, high visibility “calls-to-action.” These savings-based approaches to marketing are particularly suited to high value offers and well recognized brands.
Millions of advertising dollars are spent every year to sell new products or boost the sales of existing products. Competitive companies advertise in order to get the word out about their products and services, and to better position themselves in the local market. In the battle for a bigger share of customers, print advertisements offer businesses several advantages.
Multi-media ads flash before the eye and then disappear. Print ads stay in the consumers’ hand, providing your potential customers a means of taking advantage of your special offer when they are ready. One of the most effective forms of print advertising is our custom direct-mail postcards.
Our custom direct-mail postcard marketing system begins with a proven three-step formula to produce the highest quality product, along with extremely accurate delivery systems that insure that your direct-mail postcard reaches your target market.
High Quality Printing
The exciting full-color design is sure to catch their eye and bring them directly to your door. Our direct-mail postcards offer full-color printing on both sides; our standard size postcard is 6”×11”, but we can print any size requested. Options include perforation and a high gloss UV coating.
Accurate Mailing Lists
Once your direct-mail postcards have been designed and printed, hitting your target market is the next priority. What good is your investment of time and money in a direct-mail campaign if your special offer doesn’t reach your potential and current customers? Our lists come directly from the Post Office and are updated every six weeks to ensure the accuracy of deliverable addresses.
Targeted Delivery
We use the latest demographic information to help you target your EXACT market. A few of the options available are income level, carrier routes, or a radius around your location. Included in this state-of-the-art system are:
- Solo Mailing –all postcards are individually mailed
- US Postage –first class or bulk rate
- List Processing –includes the following:
CASS Certification –to ensure lowest postage rates
Inkjet Addressing –state-of-the-art equipment
Postal Presorting –groups cards for faster processing
USPS On-site Verification –most efficient and reliable method
When your potential customers look at your postcard, they see your special offer and have the advantage of time in order to act. Also, as long as the potential customer retains your postcard, the ad also remains intact. Your ad may promote your special offer and your products and/or services for months or even years before someone places your direct-mail postcard in the trash. No other advertising method provides that much potential longevity from a single investment.
In Part 2 of this article we’ll explore some of the business applications that a direct-mail campaign can address, and how you as a business owner or manager can tap into new market segments, as well as your established customer base.
Front Door Advertising offers several examples of custom direct-mail postcards that can be viewed at fdadvertising.com in standard and jumbo sizes. Call us today at 1-888-870-4242 for a FREE quote to see how Front Door Advertising can help your business create a winning direct-mail campaign.
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