“You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time.”
Abraham Lincoln would have made a great marketer if he hadn’t veered into politics.
But when one really thinks about politics, isn’t success in that field just as dependent upon marketing and advertising as your business? Aren’t political candidates selling themselves just as surely as you’re selling your products and/or services? Isn’t the level of competition in both endeavors just as fierce? And don’t you receive seemingly countless ads in the mail from candidates during the campaign season?
So much for the school of thought that has pronounced print advertising dead.
Here at Front Door Advertising, we know that nothing could be farther from the truth. From online banner ads to television commercials and radio spots, advertising permeates daily life. Yet because many of those advertising messages are fleeting images or messages, we know that utilizing direct-mail postcards will not only drive potential customers to your door, they will be one of the most durable advertisements that you can use to promote your products and/or services. They’re an honest, effective, inexpensive way to reach your target market!
Whenever any business or corporation considers a new approach to marketing, the operative question is, “What are we getting for our investment?” Experienced marketers know that when they spend money on a marketing campaign, they must realize profits in order to justify the expense, and then they need to assess the Return on Investment (ROI).
The ownership and management of every business must determine whether the advertising dollars being spent are cost effective for the ROI. In today’s competitive marketplace, consumers are more discerning and selective with their buying decisions, forcing advertisers to create effective campaigns with fewer advertising dollars.
Front Door Advertising will fit nicely into today’s leaner marketing budgets. Some of the options that Front Door Advertising offers are gift cards, sweepstakes, and tear-off offers. These options, coupled with high visibility “calls-to-action” are savings-based approaches to marketing that are particularly suited to high value offers and well recognized brands.
Large companies invest millions of dollars per year in advertising campaigns to sell new products or boost the sales of existing products. Like major companies, small businesses also use advertising to get the word out about their products and services or to better position themselves in the local market. In the battle for a bigger share of customers, print advertisements offer businesses several advantages.
Unlike television, and Internet ads, which flash before the eye and then disappear, print ads stay in the consumers’ hand, providing your potential customers a means of taking advantage of your special offer when they are ready. One of the most effective forms of print advertising is direct-mail postcards.
Our direct-mail postcard marketing system begins with a proven three-step formula to produce the highest quality product, along with extremely accurate delivery systems that insure that your direct-mail postcard reaches your target market.
High Quality Printing
The exciting full-color design is sure to catch their eye and bring them directly to your door. Our direct-mail postcards offer full-color printing on both sides; our standard size postcard is 6”×11”, but we can print any size requested. Options include perforation and a high gloss UV coating.
Accurate Mailing Lists
Once your direct-mail postcards have been designed and printed, hitting your target market is the next priority. What good is your investment of time and money in a direct-mail campaign if your special offer doesn’t reach your potential and current customers? Our lists come directly from the Post Office and are updated every six weeks to ensure the accuracy of deliverable addresses.
Targeted Delivery
We use the latest demographic information to help you target your EXACT market. A few of the options available are income level, carrier routes, or a radius around your location. Included in this state-of-the-art system are:
- Solo Mailing – all postcards are individually mailed
- US Postage – first class or bulk rate
- List Processing – includes the following:
CASS Certification – to ensure lowest postage rates
Inkjet Addressing – state-of-the-art equipment
Postal Presorting – groups cards for faster processing
USPS On-site Verification – most efficient and reliable method
Every time potential customers look at your postcard, they see your special offer and have the advantage of time in order to act. In addition, as long as the potential customer retains your postcard, the ad also remains intact. Your ad may promote your special offer and your products and/or services for months or even years before someone places your direct-mail postcard in the trash. No other advertising method provides that much potential longevity from a single investment.
In Part 2 of this article we’ll explore the wide range of business applications that a direct-mail campaign can address, and how you as a business owner or manager can tap into new market segments, as well as your established customer base.
Front Door Advertising offers several examples of custom direct-mail postcards that can be viewed at fdadvertising.com in standard and jumbo sizes. Call us today at 1-888-754-4111 for a FREE quote to see how Front Door Advertising can help your business create a winning direct-mail campaign.