“The quality of a person’s life is in direct proportion to his or her commitment to excellence, regardless of his or her chosen field of endeavor.”
− Zig Ziglar
Walt Disney once said that he always strived for perfection, but settled for excellence. The quality of his life, and the quality of his life’s work are a testament to his commitment to that end. And it’s the same with your level of commitment and the quality of your life and your work. You’ve poured your heart and soul into your business, and it’s apparent.
Yet with all of your hard work and dedication to helping others get what they want and need, there are still many areas that require constant vigilance. One of the most critical aspects of keeping your business successful and profitable is getting customers into your store. We here at Front Door Advertising understand this and stand ready to help you by producing custom, direct-mail postcards for your next advertising campaign.
We know that building your business isn’t always the easiest thing to do, that’s why we put our reputation on the line for you every day, offering print advertising solutions that put your high-value offer into your customer’s hands. And one of the most powerful, enduring options is our direct-mail postcards.
Think about it – for a fraction of what some of the conventional advertising options cost, you can utilize a proven, cost-effective medium to let your customer’s know about your valuable offer, and because it’s so durable, they can keep it until they make their buying decision. That’s a win-win situation for everyone involved!
In fact, direct-mail postcards are so effective and durable that they have been used for hundreds of years. Yet as durable and reliable as direct-mail postcards are, their humble beginnings and the evolution of their value in the marketing and advertising schema of today’s fast-paced world make them one of the most efficient and cost-effective methods of getting your advertising message into your potential customer’s hands.
Our parents and grandparents kept the books with paper ledgers and sharp pencils rather than with computers and software programs that require a few key strokes or mouse clicks. In many respects, life was simpler then, even though the labor and time-intensive methods involved had to be included into the cost of doing business.
And even today, the personal touch that our forefathers included in their business dealings is often lost to the need for speed in today’s checkout lines, as people rush to save time without taking time to actually enjoy the experiences.
Personal service has been replaced by convenience and rush-through transactions, that depend more on speed than caring. Yet in all of this impersonal interaction, there is still the need to get customers into the store in order to sell the goods and services that continue to make the wheels of commerce roll.
Those wheels run with the power of marketing and advertising and with all the technological advances in the past few decades, many business owners are being
re-acquainted with the “old-fashioned” wisdom and effectiveness of advertising with direct-mail postcards. Yet the idea of utilizing such a medium to advertise is somehow lost in the translation because of the plethora of avenues available today. Somehow print advertising is considered archaic and outdated.
Here at Front Door Advertising, we know that nothing could be farther from the truth.
Let’s face it, what good is it to you and your business if your advertising campaign doesn’t hit your target market? Why spend countless dollars on advertising mediums that have little or no chance of engaging your prospects, and deplete your advertising budget at the same time? Our custom direct-mail postcards are a proven way to reach your target market with an engaging, cost-effective means of driving traffic into your business with tangible results that boost your bottom line.
Every time potential customers look at your postcard, they see your special offer and have the advantage of time in order to act. In addition, as long as the potential customer retains your postcard, the ad also remains intact. Your ad may promote your special offer and your products and/or services for months or even years before someone discards your direct-mail postcard. No other advertising method provides that much potential longevity from a single investment.
In Part 2 of this article we’ll explore how a direct-mail campaign can save you money, and how you as a business owner or manager can tap into new market segments, as well as your established customer base.
Front Door Advertising offers examples of custom direct-mail postcards that can be viewed at fdadvertising.com. Call us today at 1-888-870-4242 for a FREE quote to see how Front Door Advertising can help your business create a winning campaign.