“The quality of a person’s life is in direct proportion to his or her commitment to excellence, regardless of his or her chosen field of endeavor.”
− Zig Ziglar
In Part One of this article we explored the concept that being a business owner today is different than it was a few decades ago. We know that building your business isn’t always the easiest thing to do, that’s why we put our reputation on the line for you every day, offering print advertising solutions that put your high-value offer into your customer’s hands. And one of the most powerful, enduring options is our direct-mail postcards.
Think about it – for a fraction of what some of the conventional advertising options cost, you can utilize a proven, cost-effective medium to let your customer’s know about your valuable offer, and because it’s so durable, they can keep it until they make their buying decision. That’s a win-win situation for everyone involved!
In fact, direct-mail postcards are so effective and durable that they have been used for hundreds of years. Yet as durable and reliable as direct-mail postcards are, their humble beginnings and the evolution of their value in the marketing and advertising schema of today’s fast-paced world make them one of the most efficient and cost-effective methods of getting your advertising message into your potential customer’s hands.
Here at Front Door Advertising, we know that print advertising provides a cost-effective, highly targeted way to reach your customers and save money in the process. Utilizing direct-mail postcards will not only drive potential customers to your door, they will be one of the most durable advertisements that you can use to promote your products and/or services. They’re an honest, effective, inexpensive way to reach your target market!
Direct-mail postcards can be incorporated with other methods of advertising to create a well-rounded campaign to boost your bottom line without depleting your budget. Our custom direct-mail postcards cost a fraction of a postage stamp and pack a big punch in the quest to get customers to your location. Let’s take a look at how direct-mail postcards stack up to some of the more conventional methods of advertising.
Television commercials reach a mass audience without the guarantee of engaging potential customers. They are fleeting images that must be repeated several times before folks become aware of what you’re selling. And the random airing of your commercial makes it difficult to pinpoint what market segment it might actually reach. There’s no guarantee that your target market will see your ad, and for the cost of the message that’s a pretty big gamble for the potential payoff.
A 30 second television ad, run throughout the course of a typical day could cost upward of $75,000. to $100,000.00 each year! Some small businesses don’t have annual sales to equal that expenditure.
Radio ads aren’t much better. The radio ad is aired in much the same way as the television ad, and the attention span of the listener is far less than that of the folks watching TV. Between driving their car, caring for their youngsters, cleaning the oven, or doing laundry, much of the radio ad is lost.
E-mail and SMS text messages can be less expensive, but much more intrusive and annoying. If the ad doesn’t grab your potential customer and pull them in with an irresistible headline, then it’s liable to be deleted right away. Internet ads are much the same, but the average consumer gives approximately 6 seconds of their attention to such ads, and then off they go.
Not so with direct-mail postcards.
Your high-value offer is durable enough to keep for weeks, months, or even years until your prospect is ready to buy. The full-color advertisement is eye-catching, and the deal you present is clear and concise, keeping your name in front of the customer much longer. It’s presence isn’t intrusive or annoying, and your target market will appreciate that part of your ad.
And the best part of utilizing direct-mail postcards is their success rates. Direct-mail postcards have a proven record of converting 3 to 5% or more of the potential customers who see your high-value ad for substantially less than the cost of any other hit-or-miss mediums.
Imagine investing less than $15,000.00 per year into direct-mail postcards, while realizing ROI of potentially 300% to 500% over the more costly conventional methods of advertising. In addition, as long as the potential customer retains your postcard, the ad also remains intact, for months or even years before someone discards your direct-mail postcard. No other advertising method provides that much potential longevity from a single investment.
Front Door Advertising offers examples of custom direct-mail postcards that can be viewed at fdadvertising.com. Call us today at 1-888-870-4242 for a FREE quote to see how Front Door Advertising can help your business create a winning campaign.