“Make a game of finding something positive in every situation. Ninety-five percent of your emotions are determined by how you interpret events to yourself.”
− Brian Tracy
In Part One of this article we talked about how you as a business owner or manager, understand how hectic and frustrating things can get in your day-to-day activities. In fact, there are likely times in each business day that you would like to pull your hair out, or possibly kick the cat. Don’t feel like the Lone Ranger because you’re not in the minority.
The truth of the matter is, you’re right where you’re supposed to be at any given time, and your responsibility to yourself, to your business, and to your employees is to remain cool, calm, and collected.
Yet one of the most daunting and stressful facets of successfully running your business is knowing and understanding how to market and advertise your products and services without breaking the bank. We understand that you don’t have all of the answers, so we here at Front Door Advertising make it our mission to step into the gap to help you figure out exactly what to do, and how to do it – without boring your prospective customers, or alienating them.
New advertising and marketing messages are assaulting consumers every day. However in this rush to employ all of the improved technology, direct mail and door-to-door campaigns are now achieving far better results than ever. Consequently, the old-fashioned approach of reaching out to touch consumers directly has witnessed a renaissance among a wide range of consumer demographics hungry to reconnect.
Here are four solid reasons to integrate our custom, direct-mail postcards into your advertising campaigns.
Eliminate Clutter
According to a recent study performed by ATG, nearly 80 percent of consumers today are considering more than one media channel before making their purchasing decisions. A 2010 IDG Connect Report noted that consumers receive as many as 14 – 15 brand messages daily in their e-mail in-boxes.
It’s a fact that “in-box clutter” has increasingly driven down response rates for almost all e-mail marketers. Yet, because e-mail is cheap to create and send, outbound mailing efforts continue unabated. Consumers are now resorting to various tactics to deal with what they have increasingly come to perceive as unwanted if not altogether annoying messages.
Front Door Advertising allows you to make use of traditional targeting tools typically applied to more crowded media venues – but through a quiet, uncluttered environment that can allow you to call greater attention to your high value offer. Combining a great offer, utilizing our custom direct-mail postcards, with less clutter, a precisely defined audience, and state-of-the-art sampling measurement technologies, you have created the foundation for a winning campaign.
More Targeted
Front Door Advertising allows you to “think globally, and act locally.” Surveys consistently show that consumers appreciate the interest that companies have demonstrated in seeking to learn more about their needs and then offer them what appeals to them most.
Front Door Advertising allows you to reach this growing market more efficiently and effectively than ever before, with advances in rapid measurement having recently hit the market, it can do so using controlled, precision-based technology.
Greater Engagement
Direct marketers need to not only cut through clutter, but to create value and deliver impact to fully engage consumers. But creating value and delivering impact first, demands an understanding of what motivates each consumer, and then creating enough relevance for them while building a relationship that can ultimately establish long lasting loyalty to your specific brand.
Cost-Effective
Whenever a small business or corporation considers a new approach to marketing, the question inevitably comes up: “What are we getting for our investment?”
Marketers typically see responses come back from Front Door Advertising campaigns very quickly. And results often prove to be far more precise than other types of advertising campaigns will allow.