Advertising.
It’s a word that conveys a concept that strikes fear in the hearts of many new business owners, and confusion in the hearts of many experienced business owners. And to make matters worse, there are hoards of advertising executives at the heels of all of these business owners in a competition to secure their advertising dollars.
So how is any business owner supposed to wade through all of the hype and circumstance in this quagmire called advertising in order to make intelligent, qualified decisions on just how to effectively spend their advertising dollars? Our mission here at Front Door Advertising is to shed some light on this topic, in order to help our friends and business clients make the right decisions about how and when to spend their hard-earned money.
Front Door Advertising offers print advertising solutions, custom designed to help alleviate marketing and advertising fear and confusion for business owners, regardless of experience level. We make it our business to eliminate as many of the big question marks to effective and efficient advertising, while at the same time quelling the many fears that often create roadblocks in the realm of marketing and advertising.
As a business owner, you know that marketing your business is one of the essential keys to your success. Your advertising investment not only helps you create and establish your brand, but it puts your brand out there, allowing you to generate new customers, and to insure return customers. But how do you know that you’re making the right investment in order to get the best return?
Today’s consumers are more savvy and selective with their money, especially in the current economy, and their buying decisions are forcing advertisers to create effective campaigns with fewer advertising dollars. This combination forces businesses to determine whether the money being spent is cost effective for the return on investment (ROI) in today’s competitive marketplace.
Your goal as an advertiser is to put the bulk of your advertising budget into what counts most – repeat sales and developing new customers. In order to maximize ROI, your efforts must be directed toward these goals, and those ends can be achieved in a variety of ways. Here at Front Door Advertising we believe that through inexpensive beta testing and sampling, those ends can be reached by employing inexpensive and effective tests, allowing you to roll out an already tested, winning campaign that will reach your target market.
So how can any business reach their target market efficiently and effectively without the fear of wasting advertising dollars in the process? The answers lie in our tested and proven methods, including custom mapping for the distribution of your advertising message, with no zip code or zone restrictions. We can customize your distribution area by using street boundaries, or by doing a radius around your location. All of these options will insure that your target market is reached quickly and easily.
And unlike other companies, Front Door Advertising provides Solo Distribution which delivers your offer exclusively, meaning that there won’t be any competing messages being distributed in your target area at the same time. This will help maximize ROI.
Maximizing ROI also means hitting a receptive audience with a relevant message, and that’s what we call hitting the “sweet spot.” Front Door Advertising is in the business of not only creating that “sweet spot,” but hitting it with compelling door hangers that will insure that your advertising investment pays maximum dividends.
Here at Front Door Advertising, we will create a custom advertising solution for you based on your business needs and goals. Our four-step formula provides all the services you will need, from start to finish. In part two of this article we’ll explore this winning formula to see how our system works, and to understand how we can help you to develop a powerful advertising campaign for your business.
Call us today at 1-888-870-4242 for a FREE quote, or visit our Website at www.fdadvertising.com to see how we can help you develop a winning ad campaign using custom door hangers.