In part one of this article we talked about the seven basic avenues available to marketers and advertisers years ago: television, radio, newspapers, magazines, direct mail, door-to-door, and billboards. Each of these mediums had their advantages and disadvantages, yet the overarching appeal of each method was its ability to reach vast numbers of potential customers. And although reaching huge numbers of consumers was preferable, the means to that end were often expensive.
The cost involved in creating an advertising campaign utilizing these conventional options could potentially cost upwards of $100,000.00 per year, with little or no guarantee of an acceptable return on your investment (ROI).
In order to maximize your ROI, your goal as an advertiser is to put the core of your budget into what counts most – repeat sales and developing new customers. All of this can be achieved through inexpensive beta testing and sampling that can be done in an inexpensive and effective way, allowing you to roll out an already tested, winning campaign.
Front Door Advertising provides marketers and advertisers a cost effective option for getting their message out to potential customers for as little as $14,000.00 per year utilizing door hangers to reach their targeted audience, and typically see quick responses come back from our campaigns.
Furthermore, the results often prove to be far more precise than those produced by other types of advertising campaigns. That’s because traditional advertising campaigns generally have to repeat their messages with great frequency to begin to see measurable results.
We offer custom mapping for the distribution of your advertising message, with no zip code or zone restrictions. We can customize your distribution area by using street boundaries, or by doing a radius around your location. All of these options will insure that your target market is reached quickly and easily.
And unlike other companies, Front Door Advertising provides Solo Distribution which delivers your offer exclusively, meaning that there won’t be any competing messages being distributed in your target area at the same time. This will help maximize ROI.
Maximizing ROI also means hitting a receptive audience with a relevant message, and that’s what we call hitting the “sweet spot.” Front Door Advertising is in the business of not only creating that “sweet spot,” but hitting it with compelling door hangers that will insure that your advertising investment pays maximum dividends.
Our direct-to-door ad campaigns are proven effective, with an unbeatable quality guarantee, and with a track record of high ROI’s for our clients. So what makes direct marketing utilizing door hangers a “sweet spot?”
Imagine the power of a door hanger ad that not only costs at least 50% less than more conventional advertising mediums, but also shows your existing and prospective customers your high-value offer, in a message that will drive them into your store week after week. After all, repeat sales is the goal and research studies have shown that it is far cheaper to sell to current customers than it is to develop new customer relationships.
Yet door hangers in and of themselves are only one part of the equation. What good is your high-value offer if it doesn’t reach your target market? That’s where our fail-safe quality control measures come into play, to insure that your advertising message reaches your prospective customers.
Additionally, with door hangers, your prospects can keep those tangible ads and act upon your high value offer at any time, as compared to the fleeting duration of a television or radio ad, or the cluttered dissonance of your e-mail inbox. We believe it’s self-evident which option is the most cost-effective for reaching and converting new customers.
Over the past thirty years, the economic and advertising landscape has become tricky, but when you can combine a great offer with less clutter, to a precisely defined audience, and utilize state-of-the-art sampling measurement technologies, you will create the foundation for a winning campaign.
Front Door Advertising offers over 20 examples of custom door hangers that can be viewed at fdadvertising.com in standard and jumbo sizes. Call us today at 1-888-754-4111 for a FREE quote to see how Front Door Advertising can help your business create a winning campaign.