Business owners and managers have created a resurgence of advertising with direct mail, and they are shifting to a more balanced mix of online and offline channels. They realize that the expansive use of online options lends itself to an overwhelming amount of communication, flooding potential customers with information that can be easily replaced, updated, and ignored. By including print advertising, businesses create intimate dialogue with their prospects, which creates lasting, engaged customer relationships.
Engaging customers to form long-term relationships is the most effective way of ensuring repeat business. Research has shown that it costs nearly 67% less to service a current customer than it does to cultivate a new customer. According to a survey by “Print in the Mix,” 79% of consumers act on a brand’s direct mail piece immediately, while 56% found printed material to be the most trustworthy of media channels. Using direct-mail folded mailers is a sure way to capitalize on this positive trend and to grow your business.
Front Door Advertising has a perfect way to spur growth in your business by saturating entire neighborhoods using carrier routes — all without the cost of purchasing mailing lists and permits. Our approach is ideal for businesses and individuals attempting to attract the attention of the local postal customers in their area. There is reduced sorting and transportation associated with a Front Door Advertising direct-mail folded mailers campaign, which translates to a reduction in cost incurred by the USPS, which is then passed on to you. Some of the best suited candidates for our direct-mail folded mailer campaigns are businesses that are looking to reach customers in a specific geographical area: they might include restaurants, realtors, local health clubs, contractors, and politicians.
Front Door Advertising is on the cutting edge of printed marketing and advertising media, and we continue to help our clients produce solid, winning advertising campaigns. We help our clients convert potential customers into buyers, insure that loyal customers come back, and garner bigger market shares from their target markets. Yet there remains a segment of business owners that believe the power of printed advertising has lost ground to the other conventional means of getting the marketing message out to potential customers.
The misconception that print advertising is the “step-child” to more conventional media, such as online banner ads, television commercials, and radio spots, is not only false, it is quickly becoming a thing of the past. Here at Front Door Advertising, we know that print advertising is not only a highly viable means of hitting your target market more effectively, it often exceeds these other more expensive means of getting your marketing message out to the buying public. And let’s face it – cost effective advertising, along with sound financial management are essential keys to business success in today’s competitive marketplace.
Front Door Advertising will not only fit nicely into today’s leaner marketing budgets, but will also provide significant and lasting promotions that consumers can save until they make their buying decision. Direct-mail folded mailers containing high visibility “calls-to-action” are a savings-based approach to marketing that is particularly suited to high value offers from small businesses to well recognized brands.
Our direct-mail folded mailer marketing system offers several advantages to our clients, and begins with a proven four-step formula to produce the highest quality product, along with highly accurate delivery systems that insure that your direct-mail folded mailer reaches your target market.
In Part 2 of this article we’ll explore this system, and address how you as a business owner or manager can tap into new market segments, as well as your established customer base.
Front Door Advertising offers examples of custom direct-mail folded mailers that can be viewed at fdadvertising.com. Call us today at 1-888-754-4111 for a FREE quote to see how Front Door Advertising can help your business create a winning direct-mail campaign.