As the vacation season peaks, the cavalcade of Summer savings deals rolls on, and marketers and advertisers are already gearing up for back-to-school and Holiday campaigns. Business owners and managers are working to create advertising packages utilizing direct mail, shifting to a more balanced mix between online and offline channels. By including print advertising, businesses are creating intimate dialogue with their prospects, thus creating lasting, engaged customer relationships.
Engaging customers to form long-term relationships is the most effective way of ensuring repeat business. Unlike television, and Internet ads, print ads stay in the consumers’ hand, providing your potential customers a means of taking advantage of your special offer when they are ready. One of the most effective forms of print advertising is direct-mail folded mailers.
Front Door Advertising is on the cutting edge of printed marketing and advertising media, and we continue to help our clients produce solid, winning advertising campaigns. We help our clients convert potential customers into buyers, insure that loyal customers come back, and garner bigger market shares from their target markets. Yet there remains a segment of business owners that believe the power of printed advertising has lost ground to the other conventional means of getting the marketing message out to potential customers.
The misconception that print advertising is the “step-child” to more visible media, such as online banner ads, television commercials, and radio spots, is not only false, it is quickly becoming a thing of the past. Here at Front Door Advertising, we know that print advertising is not only a highly viable means of hitting your target market more effectively, it often exceeds these other more expensive means of getting your marketing message out to the buying public.
Whenever business owners consider a new approach to marketing and advertising they must carefully measure the Return on Investment (ROI) that they will realize in order to effectively promote their products and/or services. Experienced business owners know that when they spend money on a marketing campaign, they must realize profits in order to justify future expenditures with the same media.
The business owner must be able to determine whether the advertising dollars being spent are cost effective for the ROI. And in today’s competitive marketplace effective advertising campaigns are not only essential to business success, they ultimately determine how consumers make their buying decisions. Advertisers are forced to create effective advertising campaigns with fewer dollars, especially in today’s economy.
Front Door Advertising will not only fit nicely into today’s leaner marketing budgets, but will provide significant and lasting promotions that consumers can save until they make their buying decision. Direct-mail folded mailers containing high visibility “calls-to-action” are a savings-based approach to marketing that is particularly suited to high value offers and well recognized brands.
Advertisers invest millions of dollars per year in marketing campaigns to sell new products or boost the sales of existing products. Marketers and advertisers utilize myriad forms of media to get the word out about their products and services or to better position themselves in the local market. In the battle for a bigger share of customers, print advertisements offer businesses several advantages.
Our direct-mail folded mailer marketing system offers several advantages to our clients, and begins with a proven four-step formula to produce the highest quality product, along with highly accurate delivery systems that insure that your direct-mail folded mailer reaches your target market.
In Part 2 of this article we’ll explore this system, and address how you as a business owner or manager can tap into new market segments, as well as your established customer base.
Front Door Advertising offers examples of custom direct-mail folded mailers that can be viewed at fdadvertising.com. Call us today at 1-888-754-4111 for a FREE strategy session to see how Front Door Advertising can help your business create a winning direct-mail campaign.