“You don’t get paid for the hour. You get paid for the value you bring to an hour.”
− Jim Rohn
In Part 1 of this article we talked about how, and why, folded mailers will not only keep your ROI healthy, but bolster your bottom line. Your job is to deliver value to your potential customers, and that means not only understanding what value is, but that it likely means something different to different people. Utilizing direct-mail, folded mailers will not only drive potential customers to your door, they will be one of the most durable advertisements that you can use to promote your products and/or services.
When compared to all of the multiple channels that you can utilize to reach your target market, folded mailers will have the least impact on your bottom line. All of the so-called conventional media avenues may reach thousands of people, yet you have no idea of how many of those consumers are really seeing or hearing the message – and more importantly – how many of those potential customers are acting on that message. Remember, your job is to provide everyone in your target market with a concise, succinct message that delivers value to them, and revenue to you.
Our Front Door Advertising team has worked tirelessly to dispel the misconception that print advertising is a sub-standard advertising medium, by creating outstanding campaigns for our clients. Our proven formula of utilizing direct-mail, folded mailers will not only drive potential customers to your door, they will be one of the most cost-effective advertisements that you can use to promote your products and/or services. And our direct-mail folded mailers provide you with a broader canvas on which to paint your marketing message.
Our folded mailers measure 8.5 x 11inches, and fold to 3.67 x 8.5 inches, are printed on both sides, in full color, and can be custom designed to your specifications. They also have a UV coating that protects them from the harmful effects of light, making them durable for as long as your target market wants to hold on to them. This approach to print advertising makes sense to marketers and advertisers whether new to business, or seasoned professionals.
Yet whether you’re new in business, or an old hand, you must be able to answer the operative question – “What are we getting for our investment?” because it is just good business sense to have the answer at your fingertips. Realizing profits is the whole point of business, and experienced marketers know that when they spend money on an advertising campaign, they must see positive ROI to justify the investment.
And in our experience, business managers and owners want to know whether our products and services are appropriate for their business. Here at Front Door Advertising we pride ourselves on helping a wide array of industries place their message strategically in front of their target audience. Here is the four-step system that we utilize to insure that your direct-mail folded mailers are delivered to your specifications.
First, you must find your target market:
Your effective ad must reach your target audience with accuracy, or it is just a waste of your time and money. We use the latest computer tools and demographic information to assist you in targeting your market. We can deliver your direct-mail folded mailers to any household or business that has a valid US address. These folded mailers can also be delivered to any location in the US with no zip code or zone restrictions. You decide where to deliver your ads!
Next, once you have found your target market, you need to design your advertising folded mailer.
The success of your advertising campaign starts with your ad design. Our ads are so powerful we trademarked the name “Power Ads™” to describe them. Our direct response ads stimulate your target audience to take action now! All of our Power Ads™ include: a Powerful Headline, Creative Graphics, a Compelling Offer and Expiration Date, and our Risk-Free Guarantee.
When you have a great design for your advertising message, it’s time to print your folded mailers.
We will work hard to produce your powerful, attractive ad for you. We offer several sizes, paper stocks, and colors to enable your creativity to flow. We can even custom shape your advertisement into almost any shape you want—including your logo, your product, or even your mascot. Options include: UV Coating, Custom Sizes, Die Cut Punch-Out Cards and more.
And finally, when your ad is printed and ready to go to your target market, you get to select the day you want them delivered.
That’s right – YOU are in complete control. YOU select the delivery day you want and our team of distribution specialists will work with the United States Postal System to deliver your ads to the front door of your targeted market. If you like, we can also provide delivery suggestions based on our past successes. Direct mail is delivered 6 days per week, yet we cannot guarantee the exact day they will deliver your ad, but we can come very close.
You have a set of values in your business that govern how you serve your customers. Yet your business isn’t just about selling your products or services to consumers – your business must provide value to everyone who sees your marketing or advertising message. Your job is to deliver a cost-effective, concice, succinct offer that reaches your target market, providing value to potential customers, while providing you with the pay that you bring to the hour. Our job is to help you create an effective advertising campaign for your business utilizing our Folded Mailers.
Call us today at 1-888-870-4242 for a FREE quote, or visit our Website at www.fdadvertising.com to see how we can help you develop a winning ad campaign using custom folded mailers to improve conversion rates, improve ROI, and boost your bottom line!