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“You don’t get paid for the hour. You get paid for the value you bring to an hour.”
− Jim Rohn
Value.
It’s a simple concept really, yet sometimes folks have difficulty defining value, because it can mean different things to different groups of people.
Farmers find great value in large quantities of horse manure, but beyond that select group, not many people keep a stockpile of it in their back yard. Yet farmers and consumers alike find value in the crops that are fertilized in that way.
The local bar owner and the members of MADD are often at odds over the different values placed upon the rights of each group that they serve. Yet the values of both entities aim to eliminate roadway fatalities just the same.
And even though you have a set of values in your business, that govern how you serve your customers, your business isn’t just about selling your products or services to consumers. Your responsibility is to provide value to everyone who sees your marketing or advertising message.
Tall order.
Add to that idea, the fact that value is inherent in the attitude of the buyer, and immediately the simplicity of your advertising message becomes paramount. Keeping it simple doesn’t mean “dumbing down,” or pandering, it means being concise and succinct.
We here at Front Door Advertising understand not only what a great advertising message must contain, we also understand that it must grab your prospect quickly, providing concise, succinct information that will define the value of your product or service to your target market. You must make them see how your products will make their lives better – for the price you’re asking.
Economic uncertainty has forced businesses to adjust their advertising strategies and budgets in order to compensate for the the fluctuating economic landscape. Business owners have refocused their sights in order to hit their target markets, while staying on budget, and making sure that their advertising message was producing a healthy return for their investment (ROI). Producing an effective advertising message that really reaches into the psyche of potential consumers is the key.
Reaching potential customers is still the goal, yet the problem that remains is the fact that the target markets keep moving. Determining which media resources to use, and how often to blitz with an advertising message, is the dilemma. That’s where we come in to help you make intelligent, effective use of our custom folded mailers.
Doubt and confusion become factors in the equation, especially when coupled with multiple media options. Most advertisers are spreading their messages – and their budgets – too thin. Mixed messages result, and consumers often misinterpret them. The resulting chaos could degrade the value of your advertising message, creating lost revenue, ultimately crippling your bottom line.
The multiple channels that you can utilize to reach your target market have an impact on your bottom line. Each medium provides most businesses with options to capture market share. Yet these attractive avenues can be very expensive, and less effective than the simple power of our custom folded mailers.
Why deliver a broad-based advertising message, that may reach thousands of people, without knowing how many of those consumers are really seeing or hearing the message. Additionally, how many of those potential customers are acting on that message? Remember, your job is to provide everyone in your target market with a concise, succinct message that delivers value to them, and revenue to you.
Personalized advertising using direct-mail and door-to-door campaigns, elevates consumers appreciation for your time and effort determining their wants and needs. Utilizing key demographics helps you hit your target market, with a concise, succinct advertising message that offers consumers what they really want and need.
Front Door Advertising allows you to reach this growing market more efficiently and effectively than ever before. And now, with advances in rapid measurement, we can do so using controlled, precision-based technology that gives you an advantage that your competition may not be using.
In Part 2 of this article we will discuss our four-step system that we utilize to insure that your direct-mail folded mailers are delivered to your specifications.
Your business values govern how you serve your customers. Yet your business isn’t just about selling your products or services to consumers – your business must provide value to everyone who sees your marketing or advertising message. You must deliver a cost-effective, concice, succinct offer to reach your target market. It has to have value for potential customers, while providing you with the pay that you bring to the hour. Let us help you create an effective advertising campaign for your business utilizing our custom, Folded Mailers.
Call us today at 1-888-870-4242 for a FREE quote, or visit our Website at www.fdadvertising.com to see how we can help you develop a winning ad campaign using custom folded mailers to improve conversion rates, improve ROI, and boost your bottom line!
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