“You don’t get paid for the hour. You get paid for the value you bring to an hour.”
Jim Rohn
In Part 1 of this article we talked about how, and why, folded mailers will keep your ROI healthy, and bolster your bottom line. Your must deliver value to your potential customers, and understand what value means to them. Our custom, direct-mail, folded mailers will drive potential customers to your door, and will be one of the most durable advertisements that you can use to promote your products and/or services.
When looking at all of the multiple avenues that you can utilize to reach your target market, folded mailers will have the least impact on your bottom line. Conventional media outlets may reach thousands of people, yet you can’t know how many of those consumers will see or hear your message. You must hit your target market with a concise, succinct message that delivers value to them, and revenue to you.
We have worked tirelessly to dispel the misconception that print advertising is a sub-standard advertising medium. We’ve created outstanding campaigns for our clients using our custom, direct-mail, folded mailers. They will drive potential customers to your door, and be one of the most cost-effective advertisements that you can use to promote your products and/or services. And our direct-mail folded mailers provide you with a broader canvas on which to paint your marketing message.
Our folded mailers measure 8.5 x 11 inches, and fold to 3.67 x 8.5 inches. They are printed on both sides, in full color, and can be custom designed to your specifications. They also have a UV coating that protects them from the harmful effects of light, making them durable for as long as your target market wants to hold on to them. This approach to print advertising makes sense to most marketers and advertisers.
You must be able to answer the operative question of what you’re getting for your investment. It’s just good business sense to have the answer at your fingertips. Profit is the whole point of business, and your investment in a campaign must generate positive ROI to justify the investment.
You want to know if our products and services are appropriate for your business. We pride ourselves on helping a wide array of industries place their message strategically in front of their target audience. Here is the four-step system that we utilize to insure that your custom, direct-mail folded mailers are delivered to your specifications.
First, Find Your Target Market:
Your ad must reach your target audience with accuracy, or it’s just a waste of your time and money. We use the latest computer tools and demographic information to assist you in targeting your market. We can deliver your direct-mail folded mailers to any household or business that has a valid US address. Our custom, direct-mail folded mailers can also be delivered to any location in the US with no zip code or zone restrictions. You decide where to deliver your ads!
Next, Design Your Custom Folded Mailer:
The success of your advertising campaign starts with your ad design. Our ads are so powerful we trademarked the name “Power Ads™” to describe them. Our direct response ads stimulate your target audience to take action now! All of our Power Ads™ include: a Powerful Headline, Creative Graphics, a Compelling Offer and Expiration Date, and our Risk-Free Guarantee.
Next, Print Your Folded Mailers:
We will work hard to produce a powerful, attractive adforyou.We offer several sizes, paper stocks, and colors to enable your creativity to flow. We can even custom shape your advertisement into almost any shape you want—including your logo, your product, or even your mascot. Options include:UV Coating, Custom Sizes, Die Cut Punch-Out Cards and more.
Finally, You Select the Day You Want Them Delivered:
That’s right – YOU are in complete control. YOU select the delivery day you want and our team of distribution specialists will work with the United States Postal System to deliver your ads to the front door of your targeted market. We can also provide delivery suggestions based on our past successes. Direct mail is delivered 6 days per week, yet we cannot guarantee the exact day they will deliver your ad, but we can come very close.
Your business values govern how you serve your customers. Yet it isn’t just about selling your products or services to consumers – your business must provide value to everyone who sees your marketing or advertising message. You must deliver a cost-effective, concice, succinct offer to your target market, providing value to them. Our job is to help you create an effective advertising campaign utilizing our Folded Mailers.
Front Door Advertising offers examples of custom direct-mail folded mailers that can be viewed at fdadvertising.com. Call us today at 1-888-870-4242 for a FREE quote to see how we can help you create a winning direct-mail campaign.