In Part One of this article we talked about some of the challenges that small business owners face in the decision-making process regarding which mediums to use to reach and convert potential customers. If you’re just starting out, you’ve most likely given some thought and consideration to the best ways to advertise your business. Odds are good that print advertising is at or near the top of your list of potential advertising mediums.
Given the competitive nature of online marketing, a business owner could spend many thousands of dollars just to establish a presence. What this means is that print still maintains its stance as a powerful and necessary component of any ad campaign. In the battle for a bigger market share, print advertisements offer businesses several advantages. Let’s continue to look at print media and some advantages it has over its digital counterparts.
Targeting
In today’s congested direct response marketing environment, attempting to be “all things to all people” can often result in delivering a broad-based message that may backfire, ultimately alienating the customers that you want to convert. Front Door Advertising allows you to “think globally and act locally.”
Delivering a broad-based advertising message may reach thousands of people, but how many of those consumers are really seeing or hearing the message, and more important, how many of those potential customers are acting on that message?
Front Door Advertising allows you to reach this growing market more efficiently and effectively than ever before. And now, with advances in rapid measurement having recently hit the market, we can do so using controlled, precision-based technology.
Surveys continue to show that consumers appreciate the interest that companies have demonstrated by seeking to learn more about their wants and needs, and then by offering them those products and services that appeal to them most (think: Apple).
This can be particularly true when targeting key demographics. We use the latest information to help you target your EXACT market. A few of the options available are income level, carrier routes, or a radius around your location. Additionally, our mailing lists come directly from the Post Office and are updated every six weeks to ensure the accuracy of deliverable addresses.
What good is an ad if it doesn’t reach your target audience? Our expert research staff will use the latest computer tools and demographic information to assist you in targeting your market. We can deliver your Direct Mail Postcards to any household or business that has a valid US address.
Cost-Effective
Marketers typically see responses come back from Front Door Advertising campaigns very quickly. And results often prove to be far more precise and cost-effective than other types of advertising promotions. That’s because traditional advertising campaigns must be repeated with great frequency in order to begin to see measurable results.
The cost of each campaign with postcards can also prove to be cheaper than just about any other direct marketing alternative out there, and consequently even more advantageous. Our direct-mail campaigns have been shown to generate a particularly strong response rate through the assortment of programs we’ve conducted.
Accountability
As previously indicated, among its many benefits, Front Door Advertising can allow you to test, evaluate, and adjust to your consumer audience – and learn something from each campaign. Changes in response rates, consumer spending patterns, and even the weather can all provide important data points that can help you make necessary adjustments in subsequent campaigns. These data points can include increasing the frequency or value of your offer, or shifting emphasis regarding specific points to highlight.
Front Door Advertising also has the advantage of data-tracking to allow you to keep a close eye on the results of your campaign and its supporting budget. The ability to implement tracking and campaign management tools can further help you to audit the results of your investment, and once validated, offer enhanced data analysis that can allow you to further build on what has already worked.
Our Direct Mail Postcards are customized advertisements sent directly to your target market. The exciting full-color design is sure to catch their eye and bring them directly to your door. Contact us today at Front Door Advertising for a FREE quote on direct mail postcards.