Small to medium size businesses are constantly challenged to find cost-effective ways to advertise in order to gain market share, win new customers, and retain current customers. For the past five years, businesses have been struggling to deal with changing economic conditions that have forced them to continually analyze their campaigns in order to figure […]
In Part One of this article, we talked about what you must know when considering a new approach to marketing, especially what you’re getting for your investment. You must understand that when you spend money on a marketing campaign, your goal is to realize profits in order to justify the expenditure. You must determine whether […]
Whenever any business or corporation considers a new approach to marketing, the operative question is, “What are we getting for our investment?” Experienced marketers know that when they spend money on a marketing campaign, they must realize profits in order to win buy-in and approval from upper-level managers and business owners. The management and ownership […]
Thirty years ago there was no Internet, no e-mail, no online marketing, and no SMS text messaging. Marketing and advertising managers utilized age-old mediums to get their messages out to potential customers – television, radio, newspapers, magazines, direct mail – and each of these avenues had advantages and disadvantages. The major advantage was that each […]
In 2009 the U.S. economy entered a recession that hit businesses and consumers alike. In the following months and years, businesses had to adjust their advertising strategies, and their budgets, to compensate for the deterioration in the economic landscape. What this meant was that businesses needed to refocus their sights in order to hit their […]
So, here we are! Our new Front Door Advertising logo and colors combined to create a fantastic new website. What do you think? Why the paper airplane? We’re glad you asked! Did you ever send a note in a paper airplane? Or have you ever thought of your marketing as helping your brand take flight? […]