“The question isn’t “why?…” the real question is “how?!” As the vacation season peaks, the cavalcade of Summer savings deals rolls on. Your focus now must shift to gearing up for back-to-school and Holiday campaigns. Your goal is to figure out how to create effective advertising packages that utilize direct-mail, thereby shifting to a more […]
“Deal honestly and objectively with yourself; intellectual honesty and personal courage are the hallmarks of great character.” – Brian Tracy Summer is in full swing, and hopefully all of your marketing and advertising plans for this profitable season are working well for you and your business. Yet you can’t simply rest upon your laurels. Within […]
“Sweat the small stuff. Give your customers your undivided attention in order to help them make smart decisions to insure their bottom line is always healthy.” − Robert Ringer In Part 1 of this article, we discussed how our direct-mail folded mailers marketing system begins with a proven four-step formula to produce the highest quality […]
“Sweat the small stuff. Give your customers your undivided attention in order to help them make smart decisions to insure their bottom line is always healthy.” − Robert Ringer The hustle and bustle of the Holiday Season has come to an end, and retailers all over the country are heaving a collective sigh of relief. […]
“Make a game of finding something positive in every situation. Ninety-five percent of your emotions are determined by how you interpret events to yourself.” − Brian Tracy In Part One of this article we talked about how you as a business owner or manager, understand how hectic and frustrating things can get in your day-to-day […]
“Make a game of finding something positive in every situation. Ninety-five percent of your emotions are determined by how you interpret events to yourself.” − Brian Tracy As a business owner or manager, you understand how hectic and frustrating things can get in your day-to-day activities. In fact, there are likely times in each business […]
“The quality of a person’s life is in direct proportion to his or her commitment to excellence, regardless of his or her chosen field of endeavor.” − Zig Ziglar Walt Disney once said that he always strived for perfection, but settled for excellence. The quality of his life, and the quality of his life’s work […]
“Ask for what you want. Ask for help, ask for input, ask for advice and ideas – but never be afraid to ask.” -Brian Tracy In Part One of this article we discussed the fact that learning is a process that never stops, and asking questions is one of the most direct ways to learn […]
“Ask for what you want. Ask for help, ask for input, ask for advice and ideas – but never be afraid to ask.” -Brian Tracy Learning is a process that never stops, and asking questions is one of the most direct ways to learn quickly. As a business owner, you often have many more questions […]
“Winning is coming in fourth, exhausted but excited, because you came in fifth last time.” − Dennis Waitley There’s a lot of hype circulating out there about the merits of direct-mail advertising. On one side is the faction that believes that marketing and advertising with direct-mail postcards is a lost and dying medium. Front Door […]