“Sweat the small stuff. Give your customers your undivided attention in order to help them make smart decisions to insure their bottom line is always healthy.” − Robert Ringer The hustle and bustle of the Holiday Season has come to an end, and retailers all over the country are heaving a collective sigh of relief. […]
“Its really hard to do nothing. You never know when you’re finished.” -W. Sullivan There’s one thing that’s certain in the world of business ownership, and that is there’s always something to do. From accounting to inventory, to personnel problems, to marketing and advertising, your time is spent constantly moving from one area of […]
“Winning is coming in fourth, exhausted but excited, because you came in fifth last time.” − Dennis Waitley There’s a lot of hype circulating out there about the merits of direct-mail advertising. On one side is the faction that believes that marketing and advertising with direct-mail postcards is a lost and dying medium. Front Door […]
“It’s not the size of the dog in the fight, it’s the size of the fight in the dog.” – Unknown Let’s face it, being in business today is a dog fight and in this three-part article we’re going to help you understand how utilizing the power of our custom door-hangers can help you level […]
“You keep customers by delivering on your promises, fulfilling your commitments, and continually investing in the quality of your relationships.” – Brian Tracy Every successful business is measured by the strength of its relationship with each client. As the old saying goes, a chain is only as strong as its weakest link, and the same […]
In Part One of this article, we talked about what you must know when considering any new approach to marketing, especially what you’re getting for your investment. You must understand that when you spend money on a marketing campaign, your goal is to realize profits in order to justify the expenditure. You must determine whether […]
As the vacation season peaks, the cavalcade of Summer savings deals rolls on, and marketers and advertisers are already gearing up for back-to-school and Holiday campaigns. Business owners and managers are working to create advertising packages utilizing direct mail, shifting to a more balanced mix between online and offline channels. By including print advertising, businesses […]
In part one of this article we talked about the seven basic avenues available to marketers and advertisers years ago: television, radio, newspapers, magazines, direct mail, door-to-door, and billboards. Each of these mediums had their advantages and disadvantages, yet the overarching appeal of each method was its ability to reach vast numbers of potential customers. […]
It’s reality check time for your business. You’re coming out of one of the most brutal winter seasons in recent memory, and unless your business is built upon profiting from snow and cold weather, it’s likely that you’re gearing up to take advantage of the potential for increased sales and profits from the summer months […]
In Part 1 of this article, we discussed how our direct-mail folded mailers marketing system begins with a proven four-step formula to produce the highest quality product, along with highly accurate delivery systems that insure that your direct-mail folded mailer reaches your target market. Before we reveal that system, we’d like to explain more about […]