There is a common misconception that print advertising is dead. Here at Front Door Advertising, we know that nothing could be farther from the truth. From online banner ads to television commercials and radio spots, advertising permeates daily life. Yet as many of those advertising messages are fleeting images or messages, utilizing direct-mail postcards will […]
Do you need to advertise your business, but you don’t have enough budget for expensive advertisements? There are so many ways to market your business, products, or services, but just a few of these methods can help you gain more customers. It’s time for you to learn about how these simple and cheap door hangers […]
In Part One of this article we talked about some of the challenges that small business owners face in the decision-making process regarding which mediums to use to reach and convert potential customers. If you’re just starting out, you’ve most likely given some thought and consideration to the best ways to advertise your business. Odds […]
If you’re a small business owner, and especially if you’re just starting out, you’ve most likely given some consideration to the best ways to advertise your business. Odds are good that print advertising is at or near the top of your list of potential advertising mediums. But is print dead? This is a question that […]
In part one of this article we began examining how small to medium size businesses are constantly challenged to find cost-effective ways to advertise in order to gain market share, win new customers, and retain current customers. Business owners have an ongoing struggle to deal with changing economic conditions which have forced them to continually […]
Small to medium size businesses are constantly challenged to find cost-effective ways to advertise in order to gain market share, win new customers, and retain current customers. For the past five years, businesses have been struggling to deal with changing economic conditions that have forced them to continually analyze their campaigns in order to figure […]
In Part One of this article, we talked about what you must know when considering a new approach to marketing, especially what you’re getting for your investment. You must understand that when you spend money on a marketing campaign, your goal is to realize profits in order to justify the expenditure. You must determine whether […]
Whenever any business or corporation considers a new approach to marketing, the operative question is, “What are we getting for our investment?” Experienced marketers know that when they spend money on a marketing campaign, they must realize profits in order to win buy-in and approval from upper-level managers and business owners. The management and ownership […]
Thirty years ago there was no Internet, no e-mail, no online marketing, and no SMS text messaging. Marketing and advertising managers utilized age-old mediums to get their messages out to potential customers – television, radio, newspapers, magazines, direct mail – and each of these avenues had advantages and disadvantages. The major advantage was that each […]
In 2009 the U.S. economy entered a recession that hit businesses and consumers alike. In the following months and years, businesses had to adjust their advertising strategies, and their budgets, to compensate for the deterioration in the economic landscape. What this meant was that businesses needed to refocus their sights in order to hit their […]