“The few who do are the envy of the many who only watch.”
– Jim Rohn
In Part 1 of this article, we discussed how advertising permeates daily life, and how many of those advertising messages dissolve from the screen and from memory in a few seconds; utilizing direct-mail folded mailers will not only drive potential customers to your door, they will be one of the most durable advertisements that you can use to promote your products and/or services.
Unlike television, and Internet ads, print ads stay in the consumers’ hand, providing your potential customers a means of taking advantage of your special offer when they are ready. One of the most effective forms of print advertising is direct-mail folded mailers.
In this article we’ll detail how our direct-mail folded mailers marketing system begins with a proven four-step formula to produce the highest quality product, along with highly accurate delivery systems that insure that your direct-mail folded mailer reaches your target market.
Before we reveal that system, we’d like to explain more about the folded mailer and the benefits they provide marketers and advertisers alike.
Dispelling the Myths
Front Door Advertising has worked tirelessly to dispel the misconception that print advertising is a sub-standard advertising medium, by creating outstanding campaigns for our clients. Our proven formula of utilizing direct-mail folded mailers will not only drive potential customers to your door, they will be one of the most durable advertisements that you can use to promote your products and/or services.
And in contrast to our direct-mail postcards, direct-mail folded mailers provide advertisers with a broader canvas on which to paint their marketing message.
Our folded mailers measure 8.5 x 11inches, and fold to 3.67 x 8.5 inches. These folded mailers are printed on both sides, in full color, and can be custom designed to your specifications. They also have a protective UV coating that protects them from the harmful effects of light, making them durable for as long as your target market wants to hold on to them. This approach to print advertising makes sense to marketers and advertisers whether new to business, or seasoned professionals.
Let’s look at our proven four-step process for our folded-mailers marketing system:
1). Find Your Target Market
What good is an ad if it doesn’t reach your target audience? Our expert research staff will use the latest computer tools and demographic information to assist you in targeting your market. We can deliver your direct-mail folded mailers to any household or business that has a valid US address. These folded mailers can also be delivered to any location in the US with no zip code or zone restrictions. You decide where to deliver your ads!
2). Design Your Power Ad™
The success of your advertising campaign starts with your ad design. Our ads are so powerful we trademarked the name “Power Ads™” to describe them. Our direct response ads stimulate your target audience to take action now!
All of our Power Ads™ include:
• Powerful Headline
• Creative Graphics
• A Compelling Offer & Expiration Date
• Risk Free Guarantee
3). Print Your Advertisement
Now that you have designed a powerful, attractive ad, we will work hard to produce your ads for you. We offer several sizes, paper stocks and colors to enable your creativity to flow.
4). Select Your Delivery Day
Direct mail is delivered 6 days per week via the United States Postal System. We cannot guarantee the exact day they will deliver your ad but we can come very close.
Front Door Advertising offers examples of folded mailers that can be viewed at fdadvertising.com. Call us today at 1-888-870-4242 for a FREE quote to see how Front Door Advertising can help your business create a winning campaign.