“To be self-reliant adults, we need to set some guidelines:
Be different if it means higher personal and professional standards. Be different if it means being more gracious and considerate to others. Be different, if it means being neater, cleaner, and better groomed than the group. Be different, if it means putting more time and effort into all you do. Be different, if it means taking the calculated risk.
The greatest risk in life is to wait for and depend upon others for your own security. The greatest security is to plan and act, and take the risk that will ultimately insure your personal freedom and independence.”
− Denis Waitley
In Part One of this article, we talked about how the more things change, the more they stay the same. Even in the face of advancing technology, the basic tenets governing the ways and means that business owners utilize to market and advertise their products and services haven’t changed.
Getting your high-value offer into the hands of your customers remains the number one priority. That’s why we believe that utilizing our custom door-hangers is a smart way to capitalize on the power and simplicity of printed advertising.
Sure, the wonders of technology have given us new tool kits with which to hawk our wares, but the fundamental precepts that govern the ways and means that we utilize to satisfy our customers needs and wants remain intact. There are new and dazzling ways to get our marketing and advertising message to our customers, but the point of the message hasn’t changed for centuries.
All of these new advertising and marketing messages are assaulting consumers with greater frequency. The Internet, the “500 channel universe,” social media, wireless devices – the endless array of approaches to reaching consumers seems to be creating a sort of mind-numbness with them.
And yet, in the midst of this new explosion of information overload, it’s become increasingly evident to many marketing experts that even their most dependable sales channels, clients, and customers appear to be going away. Why is that?
Friends, here’s the dirty little secret.
Interestingly enough, while the herd rushes to take advantage of so many of the new media options available today, something surprising has happened. With the explosion in all of these new technologies has come a greater amount of depersonalized engagement with a growing and increasingly fragmenting audience. Consequently, the old-fashioned approach of reaching out to touch consumers directly has witnessed a renaissance among a wide range of consumer demographics hungry to reconnect.
Advertising with our custom door-hangers is a brilliant idea for a number of very good reasons. They’re cost-effective, durable, and eye-catching, not to mention the fact that they are an incredible way to capture a high return on your investment (ROI). And in the end, your primary responsibility to yourself and your customers is to offer the highest quality products and services at the lowest cost.
Eliminate the Clutter
Front Door Advertising helps you understand how to make use of traditional targeting tools – typically applied to more crowded media venues – but utilizing a quiet, uncluttered environment, allowing you to call greater attention to your high value offer. When you combine a great offer with less clutter, a precisely defined audience, and state-of-the-art sampling measurement technologies, you have created the foundation for a winning campaign.
Connect Through Engagement
More than ever, it’s clear that direct marketers need to not only cut through clutter, but they need to create value and also deliver impact to fully engage consumers. But creating value and delivering impact first, demands an understanding of what motivates each consumer, and then creating enough relevance for them while building a relationship that can ultimately establish long-lasting loyalty to your specific brand.
Define Your Target
Surveys consistently show that consumers appreciate the interest that companies have demonstrated in seeking to learn more about their needs and then offer them what appeals to them most. This can be particularly true when targeting key demographics.
Front Door Advertising allows you to reach this growing market more efficiently and effectively than ever before. And now, with advances in rapid measurement, we can do so using controlled, precision-based technology.