“Success is nothing more than a few simple disciplines practiced every day, while failure is simply a few errors in judgment repeated every day. It is the accumulative weight of our disciplines and our judgments that leads us to either fortune or failure.”
− Jim Rohn
If the fictional – and extremely frugal – super-attorney Ben Matlock believed that business cards were an important marketing tool, then his notion should be taken seriously by modern day business owners in the real world.
One of the most powerful – and least expensive – weapons in your advertising arsenal is your business card. Compared to the cost of a classified ad, a display ad, a billboard, or a television commercial, the economical business card packs a lot of punch.
In today’s business climate, effective advertising is not only expensive, it’s imperative. It can be the tipping point between success and failure, and the image that a company projects is an important element in sustaining ongoing success. Business cards are an important tool for making a positive first impression, not only by the person handing out the cards, but also by highlighting the services that a company provides.
Yet as powerful as business cards are, their “big brother” in the marketing and advertising world – the direct-mail postcard – packs more punch for your advertising dollar, and provides a much larger canvas on which to present your high-value offer. And this first impression that you convey to your potential customers is very important.
The idea of “first impressions” is a universal concept. When I was a kid, during my summer vacations from school, my Dad always had me sweep the parking lot of his business before he ever opened the doors. On a hot summer day, that parking lot looked like a football field in the eyes of a ten year-old, but it was even bigger to my Dad.
One day I asked him why I had to sweep the parking lot and he said, “Our parking lot is the first thing that our customers see. They form an opinion of us and our business when they see the condition of our property. If our parking lot is dirty, or littered with trash, they may decide to go somewhere else. A clean parking is our advertisement that the inside of our business is also clean.”
Direct-mail postcards are the “parking lot” that potential clients see, before ever stepping foot into your building, or clicking on the link to your web site. They make a statement in the business world, and as a result, the potential market value of direct-mail postcards is high. Yet the information on the postcard is the most important element of its value.
Here at Front Door Advertising we are committed to one objective: To help you deliver your message to your target market in an efficient, effective, and affordable manner. We specialize in the delivery of direct-mail, and we utilize all of the technical advantages that are now available, such as computerized design and targeted mapping to provide you with custom advertising.
And hitting a receptive audience with a relevant message is a vital part of that process. Front Door Advertising is in the business of not only creating a “sweet spot,” but hitting it with compelling direct-mail postcards that will insure that your advertising investment pays maximum dividends. Our direct-to-door ad campaigns are proven effective, with an unbeatable quality guarantee, and with a track record of high ROI’s for our clients.
In Part Two of this article we’ll talk about how this powerful medium has evoved from humble beginnings, and how you can take advantage of the power of direct-mail postcards to boost your bottom line for a fraction of the cost of the conventional methods of marketing your business.
Front Door Advertising offers examples of custom dirct-mail postcards that can be viewed at fdadvertising.com. Call us today at 1-888-870-4242 for a FREE quote to see how Front Door Advertising can help your business create a winning campaign.