“The few who do are the envy of the many who only watch.”
– Jim Rohn
It’s amazing how often the employees of businesses complain about the boss, the company, the job requirements, the needs of business, the work schedules – well you get the picture. Yet what most employees don’t understand is that the “boss” is taking all of the risks in order to satisfy the need that the business fills.
By only focusing on their own needs, employees see and understand little of the total picture making up the business, generally overlooking the needs of the customers they serve. And somehow you as a business owner must balance all of the different categories that comprise your business, including the myriad needs of your employees. It’s a balancing act that the Flying Walendas would shudder to undertake.
Keeping Priorities On Track
Yet at the top of the list of priorities that you must nurture is taking care of the almighty customer – the folks who sustain your business. Getting these fickle critters into your establishment is the trick that keeps your operation solvent, providing you with the capital to keep your doors open. Advertising your business is the key to that delicate balancing act and that’s where we come in.
Advertising permeates daily life, yet many of those advertising messages dissolve from the screen and from memory in a few seconds. Utilizing direct-mail folded mailers will not only drive potential customers to your door, they will be one of the most durable advertisements that you can use to promote your products and/or services.
Unlike television, and Internet ads, print ads stay in the consumers’ hand, providing your potential customers a means of taking advantage of your special offer when they are ready. One of the most effective forms of print advertising is direct-mail folded mailers.
Front Door Advertising is on the cutting edge of printed marketing and advertising media, and we continue to help our clients produce solid, winning advertising campaigns. We help our clients convert potential customers into buyers, insure that loyal customers come back, and garner bigger market shares from their target markets.
Yet there remains a segment of business owners that believe the power of printed advertising has lost ground to the other conventional means of getting the marketing message out to potential customers.
Getting the Most Bang from Your Buck
The misconception that print advertising is the “step-child” to more visible media, such as online banner ads, television commercials, and radio spots, is not only false, it is quickly becoming a thing of the past. Here at Front Door Advertising, we know that print advertising is not only a highly viable means of hitting your target market more effectively, it often exceeds these other more expensive means of getting your marketing message out to the buying public.
In getting your marketing message out to potential customers, you must be able to determine whether the advertising dollars you’re spending are cost effective for your Return on Investment (ROI). And in today’s competitive marketplace effective advertising campaigns are not only essential to business success, they ultimately determine how consumers make their buying decisions; advertisers are forced to create effective advertising campaigns with fewer dollars, especially in today’s economy.
Front Door Advertising will not only fit nicely into today’s leaner marketing budgets, but will provide significant and lasting promotions that consumers can save until they make their buying decision. Direct-mail folded mailers containing high visibility “calls-to-action” are a savings-based approach to marketing that is particularly suited to high value offers and well recognized brands.
Our direct-mail folded mailer marketing system offers several advantages to our clients, and begins with a proven four-step formula to produce the highest quality product, along with highly accurate delivery systems that insure that your direct-mail folded mailer reaches your target market.
In Part 2 of this article we’ll explore this system, and address how you as a business owner or manager can tap into new market segments, as well as your established customer base.
Front Door Advertising offers examples of folded mailers that can be viewed at fdadvertising.com. Call us today at 1-888-870-4242 for a FREE quote to see how Front Door Advertising can help your business create a winning campaign.