“Be different if it means higher personal and professional standards. Be different if it means being more gracious and considerate to others. Be different if it means putting more time and effort into all you do. And be different if it means taking the calculated risk”
− Dennis Waitley
The lazy, hazy, crazy days of Summer are soon going to wane, and the cold of Winter will increase before we know it. Children are back in school, with homework, sporting events, band concerts, and other activities to occupy their time. And that means that the world of marketing and advertising will be shifting gears to prepare for the upcoming holidays.
We here at Front Door Advertising understand how hectic, and often chaotic, life can be as the seasons change. Our continual focus is on serving our customers in whatever way will add to their success, and to that end we are prepared to help you and your business take all of the changes in stride by utilizing our custom door-hangers to get your high-value offer into the hands of potential customers.
You’ve worked hard to be different from the crowd, to create your Unique Selling Proposition, and offer goods and services that will create loyal customers who come back to your business regularly. So why risk all of your hard work that you’ve put in just to miss the mark? Custom door-hangers are a tried and true means of getting your targeted message into the hands of your customers until they decide to buy from you.
Yet as powerful an advertising medium as our custom door-hangers are, there remain many misconceptions about utilizing printed advertising to gain market share and drive your potential customers to your door. And given the plethora of available options to advertise your business, it can be a daunting task to come up with an effective mix to achieve the results that will bolster your bottom line.
Thirty years ago there were seven basic avenues available to marketers and advertisers: television, radio, newspapers, magazines, direct mail, door-to-door, and billboards. Each of these mediums had their advantages and disadvantages, yet the overarching appeal of each method was its ability to reach vast numbers of potential customers. And although reaching huge numbers of consumers was preferable, the means to that end were often expensive.
And now, given all of the advertising options available in this digital age – and with more choices exploding onto the scene every day – the burden of effectively utilizing your advertising budget has become more complicated. It’s now more critical than ever before to put together an advertising campaign that hits your target market, without completely depleting your budget. What this means to you as you go forward is you must know what is working, and how it translates into profits.
The operative question is, “What are we getting for our investment?” Experienced marketers know that when they spend money on a marketing campaign, they must realize profits in order to justify the expense. Advertising budgets are leaner and consumers are more savvy, so maximizing your Return on Investment (ROI), and minimizing your advertising expense is essential to your continued business success.
Imagine harnessing the power of a door hanger ad that that not only costs at least 50% less than more conventional advertising mediums, but also shows your existing and prospective customers your high-value offer, in a message that will drive them into your store week after week. After all, repeat sales is the goal and research studies have shown that it is far cheaper to sell to current customers than it is to develop new customer relationships.
In Part Two of this article we’ll talk about three problems that can have a dramatic effect on the success of your business, and the solutions that will enable you to overcome the doubts and fears that create hurdles for you.
Front Door Advertising offers examples of custom door-hangers that can be viewed at fdadvertising.com. Call us today at 1-888-870-4242 for a FREE quote to see how Front Door Advertising can help your business create a winning campaign.