“You don’t get paid for the hour. You get paid for the value you bring to an hour.” − Jim Rohn It’s a simple concept really, yet sometimes folks have difficulty defining value, because it can mean different things to different groups of people. Farmers find great value in large quantities of horse manure, but […]
As the vacation season peaks, the cavalcade of Summer savings deals rolls on, and marketers and advertisers are already gearing up for back-to-school and Holiday campaigns. Business owners and managers are working to create advertising packages utilizing direct mail, shifting to a more balanced mix between online and offline channels. By including print advertising, businesses […]
In part one of this article we talked about the seven basic avenues available to marketers and advertisers years ago: television, radio, newspapers, magazines, direct mail, door-to-door, and billboards. Each of these mediums had their advantages and disadvantages, yet the overarching appeal of each method was its ability to reach vast numbers of potential customers. […]
It’s reality check time for your business. You’re coming out of one of the most brutal winter seasons in recent memory, and unless your business is built upon profiting from snow and cold weather, it’s likely that you’re gearing up to take advantage of the potential for increased sales and profits from the summer months […]
In Part 1 of this article, we discussed how our direct-mail folded mailers marketing system begins with a proven four-step formula to produce the highest quality product, along with highly accurate delivery systems that insure that your direct-mail folded mailer reaches your target market. Before we reveal that system, we’d like to explain more about […]
Business owners and managers have created a resurgence of advertising with direct mail, and they are shifting to a more balanced mix of online and offline channels. They realize that the expansive use of online options lends itself to an overwhelming amount of communication, flooding potential customers with information that can be easily replaced, updated, […]
In Part One of this article we examined how door hangers can be a powerful advertising option to get your brand out there, to generate new customers, and to help insure return customers. But how do you know that you’re making the right investment in order to get the best return? In today’s competitive marketplace […]
The weather has finally broken throughout most of the country and the hot summer months loom on the horizon. Backyard barbeques, family vacations, and fun in the sun are in the works by America’s families, and within all of the excitement is the prospect of larger market shares, along with increased sales and profits. But […]
In Part 1 of this article, we discussed how our direct-mail postcard marketing system begins with a proven three-step formula to produce the highest quality product, along with highly accurate delivery systems that insure that your direct-mail postcard reaches your target market. All of us at Front Door Advertising have successfully dispelled the misconception that […]
Each year thousands of business owners stake their fortunes, futures, and reputations on the fickle machinations of a harsh mistress called advertising. In 2013 there were 277, 835 patent applications filed which means that people worldwide are still attempting to build a better mousetrap. Yet even as business owners vie for increased market share, common […]