“Belief is the switch that gets you off the launching pad.” Dennis Waitley New Year’s resolutions. It’s that time of year again. They’re either boom or bust for most of us. But it’s not the goal that we set for ourselves that matters so much, it’s more the degree of belief we have in ourselves […]
“You keep customers by delivering on your promises, fulfilling your commitments, and continually investing in the quality of your relationships.” – Brian Tracy In Part 1 of this article we explored the dynamics of integrity, and the things that are necessary to establishing and maintaining trusting, long-term relationships with customers, and how delivering on your promises […]
“You keep customers by delivering on your promises, fulfilling your commitments, and continually investing in the quality of your relationships.” – Brian Tracy Every successful business is measured by the strength of its relationship with each client. As the old saying goes, a chain is only as strong as its weakest link, and the same […]
In Part One of this article, we talked about what you must know when considering any new approach to marketing, especially what you’re getting for your investment. You must understand that when you spend money on a marketing campaign, your goal is to realize profits in order to justify the expenditure. You must determine whether […]
“The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.” – Brian Tracy When anyone makes the decision to start a business, they usually develop a plan that serves as a road map to satisfy the objectives and to reach the goals they […]
One good customer, well taken care of, could be worth more than $10,000.00 worth of advertising. – Jim Rohn Customer service is the bedrock of our business philosophy here at Front Door Advertising. Our primary focus is on taking care of our clients, through every facet and phase of the process that we use to […]
In Part 1 of this article, we discussed how our direct-mail postcard marketing system begins with a proven three-step formula to produce the highest quality product, along with extremely accurate delivery systems that insure that your direct-mail postcard reaches your target market. All of us at Front Door Advertising have successfully dispelled the misconception that […]
“You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time.” Abraham Lincoln would have made a great marketer if he hadn’t veered into politics. But when one really thinks about politics, isn’t success in that field just […]
In Part One of this article we examined how door hangers can be a powerful advertising option to get your brand out there, to generate new customers, and to help insure return customers. But how do you know that you’re making the right investment in order to get the best return? In today’s competitive marketplace […]
Vacation season is winding down and school bells are ringing again. Consumers are switching gears from the laid back mindset of Summer, to the structured routine of Autumn. Advertising campaigns have morphed from swim suits and sunscreen to mufflers and mucklucks. Advertisers are jockeying for position in the marketplace and the consumer is the winner […]