“You keep customers by delivering on your promises, fulfilling your commitments, and continually investing in the quality of your relationships.” – Brian Tracy In Part 1 of this article we explored the dynamics of integrity, and the things that are necessary to establishing and maintaining trusting, long-term relationships with customers, and how delivering on your promises […]
“You keep customers by delivering on your promises, fulfilling your commitments, and continually investing in the quality of your relationships.” – Brian Tracy Every successful business is measured by the strength of its relationship with each client. As the old saying goes, a chain is only as strong as its weakest link, and the same […]
“The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.” – Brian Tracy When anyone makes the decision to start a business, they usually develop a plan that serves as a road map to satisfy the objectives and to reach the goals they […]
One good customer, well taken care of, could be worth more than $10,000.00 worth of advertising. – Jim Rohn Customer service is the bedrock of our business philosophy here at Front Door Advertising. Our primary focus is on taking care of our clients, through every facet and phase of the process that we use to […]
“You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time.” Abraham Lincoln would have made a great marketer if he hadn’t veered into politics. But when one really thinks about politics, isn’t success in that field just […]
In Part One of this article we examined how door hangers can be a powerful advertising option to get your brand out there, to generate new customers, and to help insure return customers. But how do you know that you’re making the right investment in order to get the best return? In today’s competitive marketplace […]
Vacation season is winding down and school bells are ringing again. Consumers are switching gears from the laid back mindset of Summer, to the structured routine of Autumn. Advertising campaigns have morphed from swim suits and sunscreen to mufflers and mucklucks. Advertisers are jockeying for position in the marketplace and the consumer is the winner […]
In Part 1 of this article, we discussed how our direct-mail folded mailers marketing system begins with a proven four-step formula to produce the highest quality product, along with highly accurate delivery systems that insure that your direct-mail folded mailer reaches your target market. Before we reveal that system, we’d like to explain more about […]
As the vacation season peaks, the cavalcade of Summer savings deals rolls on, and marketers and advertisers are already gearing up for back-to-school and Holiday campaigns. Business owners and managers are working to create advertising packages utilizing direct mail, shifting to a more balanced mix between online and offline channels. By including print advertising, businesses […]
In part one of this article we talked about the seven basic avenues available to marketers and advertisers years ago: television, radio, newspapers, magazines, direct mail, door-to-door, and billboards. Each of these mediums had their advantages and disadvantages, yet the overarching appeal of each method was its ability to reach vast numbers of potential customers. […]